Unlocking the Potential Of True Dynamic Pricing

Dynamic pricing provides retailers with the ability to adjust pricing, as frequently as is strategically required, to position themselves in the marketplace in a manner that optimizes their sales and margin goals. Examples of factors that can be used to create rules for dynamic pricing include:

Competitor prices, without matching only to the lowest price
Page analytics
Instant gratification
Feedback loops based on performance goals
Customer segments

In this whitepaper, find out how to use dynamic pricing to grow margins and not simply to match competitor prices.

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About Ugam

Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 2400+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 20 years, Ugam has been recognized by several firms including Forrester and Gartner, and was recently named the No.1 data science company in India by Analytics Insight.