What pricing, promotion, and assortment strategies did retailers use to competitively position themselves during the 2013 holiday season? To answer this question, Ugam monitored the pricing, promotions, and assortments of 15 major retailers over 13 categories from November 21st through January 7th. 

This report provides some of the many insights generated from this holiday campaign covering the specified retailers and categories. Download this whitepaper to learn:

• Which category had the least difference in price and assortment?
• When were the most/least products discounted?
• When were prices the highest/lowest?
• Which retailer had the most promotions?
• Which products were most loved by shoppers and what does that indicate for predicting future bestsellers?

Recommended Whitepapers

• 6 Strategies for Building Customer Trust and Loyalty through Effective Site Merchandising
• 6 Ways to Use Competitor Price Monitoring to Maximize Profit
• 3 New Consumer Insights to Improve Conversions Through Content