What pricing, promotion, and assortment strategies did retailers use to competitively position themselves during the 2013 holiday season? To answer this question, Ugam monitored the pricing, promotions, and assortments of 15 major retailers over 13 categories from November 21st through January 7th.
This report provides some of the many insights generated from this holiday campaign covering the specified retailers and categories. Download this whitepaper to learn:
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×Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 2400+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 20 years, Ugam has been recognized by several firms including Forrester and Gartner, and was recently named the No.1 data science company in India by Analytics Insight.