Over 80% of U.S. consumers begin their shopping journey online. Today’s consumers are exposed to a lot of information online through mobile devices. They seek information that is relevant and transparent to make informed buying decisions and enjoy a good shopping experience. Providing a robust content experience is therefore crucial for today’s omnichannel retailers, to improve shopper engagement and conversions.

Amazon delivers a superior content experience and continues to have an upper-hand in influencing shoppers with its compelling and detailed product information. What can other retailers learn from Amazon’s success? 

In this whitepaper, we look under the hood of Amazon’s content strategy to find out:

1. The nature of Amazon’s existing content
2. How it acquires meaningful content

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