Over 80% of U.S. consumers begin their shopping journey online. Today’s consumers are exposed to a lot of information online through mobile devices. They seek information that is relevant and transparent to make informed buying decisions and enjoy a good shopping experience. Providing a robust content experience is therefore crucial for today’s omnichannel retailers, to improve shopper engagement and conversions.
Amazon delivers a superior content experience and continues to have an upper-hand in influencing shoppers with its compelling and detailed product information. What can other retailers learn from Amazon’s success?
In this whitepaper, we look under the hood of Amazon’s content strategy to find out:
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×Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 2400+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 20 years, Ugam has been recognized by several firms including Forrester and Gartner, and was recently named the No.1 data science company in India by Analytics Insight.