To follow a data-driven path to a successful retail business, it’s important that retailers use effective strategies to monitor, mine, and analyze large amounts of consumer-generated data. In this first of the three papers based on online consumer signals, a single product category has been reviewed using retail analytics to determine how consumer signals can be analyzed to derive actionable insights. 

Using Ugam’s analytical solutions, this paper provides insights into three questions:

1. What are my assortment gaps?
2. How to communicate in a way that resonates with my customers?
3. How do I make smarter product development decisions?

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