To follow a data-driven path to a successful retail business, it’s important that retailers use effective strategies to monitor, mine, and analyze large amounts of consumer-generated data. In this first of the three papers based on online consumer signals, a single product category has been reviewed using retail analytics to determine how consumer signals can be analyzed to derive actionable insights.
Using Ugam’s analytical solutions, this paper provides insights into three questions:
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×Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 2400+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 20 years, Ugam has been recognized by several firms including Forrester and Gartner, and was recently named the No.1 data science company in India by Analytics Insight.