The digital economy has changed how customers interact with a brand, presenting new opportunities to build valuable relationships with brands. To seize these opportunities, marketers must keep up with the rich information exchange customers now expect.
In this webinar, Lisa Katz and Manu Sharma discuss how consumer brands can develop an agile capability to sense evolving consumer preferences and accordingly shape decisions around demand.
In this video, Ugam’s Dipti, Qualtrics CX expert, and Saritha, Text Analytics expert, share guidelines for conducting effective text analysis and leveraging Qualtrics Text iQ for actionable insights.
In this video, Ugam Co-Founder and Chief Commercial Officer, Mihir Kittur, deconstructs the key elements of better decision making in an AI-anxious world.
In this video, Brendan Witcher, VP / Principal Analyst at Forrester highlights the top tech investments for 2019 and why they are key to driving success in today’s world of digitized commerce.
In this video, Ugam and McKinsey, address common challenges and share best practices while Designing and Implementing a CXM program.
In this video, Mihir Kittur, Co-Founder at Ugam, discusses how a global luxury brand leveraged data and analytics to monitor digital performance across channels.
Gene Zelek, partner at Freeborn & Peters focused on marketing law with an emphasis on pricing and channel management, and Navin Dhananjaya, chief solutions officer at Ugam, discuss the intricacies of Resale Pricing and MAP policies in today’s digital world by taking viewers through the process of understanding, implementing, documenting, and monitoring a Resale Pricing and MAP policy.
Kevin Sterneckert, former research vice president and lead research analyst at Gartner, and Sudhir Holla, senior vice president at Ugam, highlight the importance of understanding and leveraging consumer insights to make better merchandise and business decisions. Using research from Gartner on multi-channel retailing, Kevin and Sudhir focus on the implementation of stealth competitive strategies as a way to accumulate and analyze consumer signals.
Consumers’ easy access to pricing information across competitors and powerful mobile devices raises some tough questions: Are there alternatives to reducing price? Can improved content drive higher margins? Find out how leading retailers and brands have achieved the desired category performance improvement by embracing consumer demand signals and looking holistically at assortment, product content and price.
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