The internet is transforming the way customers shop for everything, and beauty products are no exception. Today’s shoppers are more likely to make a purchase after reading an online review or a blog than consulting a sales person. Studies show that more than 10 percent of U.S. consumers are choosing to buy their skincare products online, and that number is only expected to grow in the coming years. This increasing reliance on digital product information means that brands need to continuously assess how their products are represented online – especially against competitors – to preserve market share and drive growth.
Data and analytics can help brands uncover actionable insights to improve the shopping experience and drive growth. Through a digital shelf analysis, beauty brands and retailers can get a clear perspective of how customers view their products, ensure items are in stock, and understand what specifically they can improve.
We analyzed nine prestigious skincare brands across specific online retailers understand how they are represented on the digital shelf. Download this eBook to find out how brands can use data and analytics to:
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