Case Studies

[Quick Read] Guide Confident Launch Decisions Using Data and Analytics

Learn how Ugam leveraged its data and analytics capabilities to help a U.S. retailer successfully launch a playbook for luxury watches, by analyzing data on competitor assortment, pricing and consumer demand signals.

[Quick Read] Guide Marketing Decisions through Data-Driven Campaign Measurement Framework

Learn how a U.S. retailer improved the effectiveness of its multi-channel seasonal marketing campaigns to drive traffic and acquire new customers.

[Quick Read] Landscape Analysis to Guide Expansion into New Segment

Learn how a leading U.S. marketplace, primarily into B2C, leveraged data and analytics to successfully diversify into a new segment – B2B.

[Quick Read] Improve Aided Consideration by Understanding Key Attributes

Learn how a leading U.S. retailer was able to understand the impact of key attributes driving aided consideration using a quantifiable metric.

[Quick Read] Attribute Marketing Spend by Category

Learn how a U.S. retailer was able to understand marketing spend to help drive category performance by creating a data-driven framework.

[Quick Read] Improve Customer Retention Using Data and Analytics

Learn how a leading department store chain improved customer retention in their loyalty program by using past data to run targeted marketing efforts.

Enhancing Customer Experience With Data And Analytics – Lessons From Essendant

Learn how Essendant improved sales and customer experience by listening to their customer and provisioning alternates. This was presented during a keynote at B2B Online 2018.

Optimized End-to-End Operations Help Boutique Firm Scale Business

Learn how Ugam helped a boutique market research firm capitalize on their growing business needs by overcoming operational challenges.

Improve Marketing Results Through Customer Segmentation

Learn how a specialty retailer leveraged data and analytics to understand customers and drive effective promotions.

Manufacturer Improved Sales Conversion by Monitoring and Improving Content Across Channels

Learn how a data-driven content enhancement framework helped a manufacturer increase revenue by 46% in a category