Manufacturer Improved Sales Conversion by Monitoring and Improving Content Across Channels

As B2B eCommerce continues to accelerate, manufacturers are also transitioning online. This manufacturer observed gaps in their product content across channels as well as much better conversion rates among some. They decided to adopt a data-driven framework to solve this problem. However, experienced several challenges at varying levels – organizational, channel partners and resources.

Learn how Ugam’s data-driven content framework helped this manufacturer increase search traffic and revenue.

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About Ugam

Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 3000+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 20 years, Ugam has been recognized by several firms including Forrester and Gartner, and was recently named the No.1 data science company in India by Analytics Insight.