As B2B eCommerce continues to accelerate, manufacturers are also transitioning online. This manufacturer observed gaps in their product content across channels as well as much better conversion rates among some. They decided to adopt a data-driven framework to solve this problem. However, experienced several challenges at varying levels – organizational, channel partners and resources.
Learn how Ugam’s data-driven content framework helped this manufacturer increase search traffic and revenue.
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×Ugam, a Merkle Company, is a leading next generation data and analytics company. We work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making. Ugam’s customer-centric approach, that blends data, technology and experts, has resulted in impactful and long-tenured relationships with over 75 Fortune 500 companies.