Increasing Web Traffic and Conversion through Coupon Campaigns

A leading online retailer sought to improve traffic and conversion rates for its coupon programs. They had limited budget to work with and wanted to run a campaign that would get them the best ROI possible. Using Ugam’s analytics platform which analyzed data from past campaigns, they were able to create a successful campaign that increased their sales. Read this case study to learn more.

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About Ugam

Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 3000+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 20 years, Ugam has been recognized by several firms including Forrester and Gartner, and was recently named the No.1 data science company in India by Analytics Insight.