Increasing Web Traffic and Conversion through Coupon Campaigns

A leading online retailer sought to improve traffic and conversion rates for its coupon programs. They had limited budget to work with and wanted to run a campaign that would get them the best ROI possible. Using Ugam’s analytics platform which analyzed data from past campaigns, they were able to create a successful campaign that increased their sales. Read this case study to learn more.

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About Ugam

Ugam, a Merkle company, is a leading next-generation data and analytics company helping enterprises make superior decisions. Ugam’s customer-centric approach blends data, technology, and expertise, resulting in impactful and long-tenured relationships with more than 85 Fortune 500 companies. The company’s comprehensive set of analytics and tech-enabled services as well as proven AI / ML capabilities have been successfully applied across industries like Retail, High-Tech, BFSI, Distribution and Manufacturing as well as Market Research and Consulting.