Increasing Web Traffic and Conversion through Coupon Campaigns

A leading online retailer sought to improve traffic and conversion rates for its coupon programs. They had limited budget to work with and wanted to run a campaign that would get them the best ROI possible. Using Ugam’s analytics platform which analyzed data from past campaigns, they were able to create a successful campaign that increased their sales. Read this case study to learn more.

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About Ugam

Ugam, a Merkle company, is a leading next generation data and analytics company. We work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making. Ugam’s customer-centric approach, that blends data, technology and experts, has resulted in impactful and long-tenured relationships with over 75 Fortune 500 companies.