Increasing Web Traffic and Conversion through Coupon Campaigns

A leading online retailer sought to improve traffic and conversion rates for its coupon programs. They had limited budget to work with and wanted to run a campaign that would get them the best ROI possible. Using Ugam’s analytics platform which analyzed data from past campaigns, they were able to create a successful campaign that increased their sales. Read this case study to learn more.

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About Ugam

Ugam, a Merkle company, is a leading next-generation analytics company helping B2B and B2C enterprises make superior decisions. Ugam’s customer-centric approach blends data, technology, and expertise, resulting in impactful and long-tenured relationships with more than 85 Fortune 500 companies. The company offers a comprehensive set of IP-led analytics, digital solutions, and proven AI / ML capabilities applied across verticals.