Digitization heralds evolving possibilities. Information transparency, price sensitivity, data access are forcing retailers to adopt advanced data-driven pricing models.
The proposition to dump piles of reports, long meetings and gut decisions for rule-based, demand-driven and scientifically automated pricing decisions is enticing. Recently, Ugam worked with some large retailers in US and Australia, developing demand-driven pricing models customized to their business.
Results have proven up to 3% increase in margins and approx. 1.5% increase in sales.
Learn how, through this 60 second video.