Enhancing Customer Experience With Data And Analytics – Lessons From Essendant
Ken Sauers, VP of Pricing and Business Integration at Essendant and Mihir Kittur, Chief Commercial Officer at Ugam delivered a keynote at B2B Online 2018.
This video describes Essendant’s journey in improving customer experience:
Essendant had migrated customers to a sophisticated platform to improve experience.
However, they failed to deliver some key customer expectations.
Learn how they leveraged data and analytics to provision alternates.
This in turn caused a dramatic improvement in their NPS and positive feedback from customers.
Ugam is a leading next generation data and analytics company. Focused on retail, we help retailers, distributors, consumer brands and manufacturers make smarter business decisions to accelerate growth. We partner with research and consulting firms to expand their analytics capabilities and deliver high-quality insights across industries. Our unique managed services offering has proven successful and helped build long-tenured relationships with over 75 Fortune 500 companies.