A U.S. based specialty retailer was investing heavily in loyalty solutions and promotions. However, the retailer lacked a holistic understanding of their customers’ shopping behavior. This was leading to ineffective marketing spends.
The retailer partnered with Ugam to adopt a data-driven approach to improve customer segmentation, drive tailored promotions and measure spend.
Thank you for downloading this Case Study! An e-mail will be sent to your inbox shortly.×
Sorry! Your exclusive link has expired. Please fill in the details to receive the free copy again.×