[Quick Read] Protect And Retain Customers Using Consumer Insights

A U.S. based specialty retailer wanted to protect and grow customers in a high-margin category. However, they were faced with the advent of online customers and nimble competition. Retailer worked with Ugam to analyse quantitative and qualitative data to improve customer retention.

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About Ugam

Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 3000+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 20 years, Ugam has been recognized by several firms including Forrester and Gartner, and was recently named the No.1 data science company in India by Analytics Insight.