Experiencing high sales volume, a multibillion-dollar luxury watch brand began to over-produce their products. This led to surplus stock entering the grey market, thus diluting its exclusivity.
The brand leveraged Ugam's data and analytics capabilities to identify unauthorized sellers and to estimate value of the grey market.
Ugam's solution provided timely alerts which helped the brand implement corrective actions faster. Over a period of time, this reduced the number of unauthorized sellers.
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