With buyers increasingly shopping online, a leading US luxury and beauty brand was focused on accelerating digital sales. However, they were facing increasing competition from digital-native brands. Moreover, they lacked a clear and objective view of their performance across digital channels.
By leveraging Ugam’s digital shelf analytics, this brand was able to access real-time, accurate insights for certain Key Performance Indicators (KPIs). This helped him take specific actions to improve their digital performance, leading to a $5MN increase in sales.