Distributor Improves Search Experience With Better Product Content

With the onset of digital, an IT distributor saw a significant growth in eCommerce sales. To accelerate this growth, they began enriching product content. In spite of this, a large number of their SKUs lacked basic content, leading to poor search experience.

Read this success story to learn how Ugam’s digital content solution helped the distributor fix its content gaps, which led to a 7% increase in conversions.

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About Ugam

Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 2400+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 20 years, Ugam has been recognized by several firms including Forrester and Gartner, and was recently named the No.1 data science company in India by Analytics Insight.