[Quick Read] Data-Driven Approach to Restructure Taxonomy & Enhance Content
As buyers begin their shopping journeys online, enabling easy product search becomes key. However, buyers were unable to find products on this distributor’s website. They recognized the need for a data-driven approach to improve search. Learn how they leveraged Ugam’s data-driven content framework that provided guidelines to restructure taxonomy and enriched content. The solution significantly increased visits, quicker checkouts and conversions on the website.
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Ugam, a Merkle company, is a leading next generation data and analytics company. We work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making. Ugam’s customer-centric approach, that blends data, technology and experts, has resulted in impactful and long-tenured relationships with over 75 Fortune 500 companies.