[Quick Read] Data-Driven Approach to Restructure Taxonomy & Enhance Content
As buyers begin their shopping journeys online, enabling easy product search becomes key. However, buyers were unable to find products on this distributor’s website. They recognized the need for a data-driven approach to improve search. Learn how they leveraged Ugam’s data-driven content framework that provided guidelines to restructure taxonomy and enriched content. The solution significantly increased visits, quicker checkouts and conversions on the website.
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Ugam is a leading next generation data and analytics company. Focused on retail, we help retailers, distributors, consumer brands and manufacturers make smarter business decisions to accelerate growth. We partner with research and consulting firms to expand their analytics capabilities and deliver high-quality insights across industries. Our unique managed services offering has proven successful and helped build long-tenured relationships with over 75 Fortune 500 companies.