[Quick Read] Data-driven Approach to Holistic Range Rationalization
In this quick read case study, learn how Ugam helped a large office supplies distributor improve their SKU rationalization process. Ugam worked to create a SKU performance index based on trends, variants and contribution to revenue. Based on this index, the head of merchandising kept, added or dropped SKUs and in turn increased margins and revenue.
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×About Ugam
Ugam, a Merkle company, is a leading next-generation analytics company helping B2B and B2C enterprises make superior decisions. Ugam’s customer-centric approach blends data, technology, and expertise, resulting in impactful and long-tenured relationships with more than 85 Fortune 500 companies. The company offers a comprehensive set of IP-led analytics, digital solutions, and proven AI / ML capabilities applied across verticals.