[Quick Read] Data-driven Approach to Holistic Range Rationalization
In this quick read case study, learn how Ugam helped a large office supplies distributor improve their SKU rationalization process. Ugam worked to create a SKU performance index based on trends, variants and contribution to revenue. Based on this index, the head of merchandising kept, added or dropped SKUs and in turn increased margins and revenue.
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×About Ugam
Ugam, a Merkle company, is a leading next generation data and analytics company. We work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making. Ugam’s customer-centric approach, that blends data, technology and experts, has resulted in impactful and long-tenured relationships with over 75 Fortune 500 companies.