[Quick Read] Data-driven Approach to Holistic Range Rationalization
In this quick read case study, learn how Ugam helped a large office supplies distributor improve their SKU rationalization process. Ugam worked to create a SKU performance index based on trends, variants and contribution to revenue. Based on this index, the head of merchandising kept, added or dropped SKUs and in turn increased margins and revenue.
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×About Ugam
Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 2400+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 20 years, Ugam has been recognized by several firms including Forrester and Gartner, and was recently named the No.1 data science company in India by Analytics Insight.