Ugam Wins IMC Award for its Machine Learning Algorithms

A unique combination of machine learning algorithms and human intelligence powers better data-driven decisions in retail

Mumbai – May 10, 2017 – Ugam, a global leader in data and analytics, today announced that it has won the IMC Digital Technology Award in the ‘Emerging Technologies’ category, for its proven success in driving impactful retail decisions using its machine learning algorithms.

Ugam’s pioneering machine learning algorithms have successfully enabled retailers to make confident business decisions in a changing retail environment. Big data is synthesized into effective solutions using a variety of algorithms including attribute extraction, product classification and clustering, image and sentiment analysis and text similarity. These solutions can be applied across product assortment, pricing, content and marketing.

By combining machine learning algorithms with human intelligence and providing solutions at scale with speed and accuracy, Ugam’s offering is truly unique.

“Retailers are increasingly embracing newer techniques like machine learning to improve market share and margins and increase employee productivity,” said Sunil Mirani, CEO of Ugam. “In instances where our proprietary technology has been deployed, large retailers are able to identify opportunities that could increase performance by 10 to 12 percent.”

The award reinforces Ugam’s standing as a vertical specialist[1] that delivers meaningful insights to retailers, consumer brands and online marketplaces.

[1]Ugam was cited as a “vertical specialist” in the May 2016 Forrester report, Vendor Landscape: Insights Service Providers. Forrester has no connection with IMC or the Digital Technology Award.

About Ugam
Ugam is a global leader in data and analytics that helps retailers, brands and market research firms transform big data into valuable insights. The company’s unique managed services offering combines a proprietary big data technology platform with deep domain knowledge and analytics expertise to empower clients to make decisions that improve their business. For retailers, online marketplaces and brands, Ugam supports better merchandising, marketing and channel management decisions through the use of analytics. For market research firms and insight-based consultancies, Ugam offers a portfolio of solutions, including end-to-end research operations, technology transitioning support, and data warehousing, visualization and reporting that enables them to better serve their clients. Five of the top 10 U.S. retailers, four of the leading Australian retailers, many of the world’s largest brands and online marketplaces, and 13 of the top 25 market research firms work with Ugam because of its ability to deliver high-quality insights with unmatched customer experience.

About IMC
IMC is a 108 years old institution based in Mumbai with the mission for identifying opportunities, addressing critical issues and driving Indian businesses with focus on sustainable growth. It plays an advocacy role on a wide range of matters and acting as an impetus to growth and development of businesses, on policy and implementation matters. It represents the interests of a variety of sectors like banking and financial services, energy, information technology, etc.

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Veera Fernandes