Ugam Unveils New Brand as a Prelude to Expansion

Managed Analytics Leader Unifies Its Brand Promise; Reinforces Its Commitment to Customers

NEW YORK, N.Y. - April 1, 2014 - Ugam, a global leader in managed analytics, today unveiled new brand positioning that outlines its core purpose and values, demonstrates its brand promise to customers and sets the tone for the future of the company. As part of this initiative, Ugam revealed a new look that unifies all of Ugam’s individual identities (i.e., Ugam Solutions, Ugam Interactive and Ugam Research) under a single brand that builds on the company’s 14-year record of helping customers make high-impact, data-driven decisions to gain competitive advantage.

Ugam’s core purpose is to leverage the power of data and analytics to create a meaningful impact on customers (i.e., global retailers, brands and research agencies), employees and society. The voice of the new brand builds on Ugam’s corporate positioning, differentiation and approach to the market, and conveys the following characteristics:

  • Confidence – Clients have confidence in Ugam and trust the company with complex issues.
  • Trust – Clients trust Ugam because of the results and impact the company delivers.
  • Commitment – Ugam measures its success 100% by its clients’ success.
  • Focus – Ugam has the expertise to solve complex data analytics management problems.
  • Leadership – Ugam is willing to put business results on the line with clients.
Ugam builds on more than a decade of innovation and industry experience, deep domain expertise, end-to-end service, and analytics that transform big data into big insights and direct action. Ugam’s unique managed services offering combines a proprietary big data platform with a global team of insights and analytics experts, empowering customers with the confidence to act and impact their business.

“The rise of the digital consumer has created a huge opportunity to glean insights from massive amounts of data, and this change has prompted us to evolve from a service provider to a solutions provider that helps companies make more meaningful, informed decisions,” said Ugam CEO Sunil Mirani. “Our core purpose, values and the voice of the new brand demonstrate our focus on leveraging the power of analytics to gain meaningful, actionable insight from this surge in consumer data.”

The following refined core values provide a compass that guides the actions and behaviors of all Ugam employees:
  • Think Customer – Take an authentic interest in the customer’s point of view.
  • Energize the Workplace Make work fun, educational, challenging, exciting and motivating.
  • Be Accountable – Take responsibility and deliver without excuses.
  • Push Boundaries – Challenge what is known, take risks and learn from mistakes.
  • Act with Integrity – Do the right thing, even when no one is watching.
  • Collaborate to Win – Work toward common goals.
  • Embrace Diversity – Welcome new thoughts and ideas.
“We have always been dedicated to helping people make sense of and take action from unprecedented amounts of data – that won’t change,” said Mirani. “The core values we’ve outlined with our new brand demonstrate our passion for delivering actionable insights, and are the reason our customers consider us trusted partners.”

About Ugam
Ugam is a global leader in managed analytics. Combining a proprietary big data platform with a global team of insights and analytics experts, Ugam’s unique offering empowers clients with the confidence necessary to take action that impacts their business. Clients trust Ugam because they deliver unmatched customer experience and specific results. That trust is also based on deep domain expertise, end-to-end service, innovation and the highest quality of insights and analytics, which enable Ugam to transform big data into big insight and direct action. As a result, 9 of the largest 25 retailers, many of the world’s largest brands and online marketplaces, and 12 of the top 25 market research firms turn to Ugam today to help improve their business performance.

For more details, please contact:
Rajesh D'Souza

Mark Daly
Davies Murphy Group
(781) 418-2411