Ugam Unveils Comprehensive Category Intelligence for Electronics Retailers

Pricing, Assortment and Content Intelligence Solution Enables Retailers to Better Compete by Leveraging Real-Time Data Acquisition and a Powerful Big Data Analytics Engine

NEW YORK – June 10, 2014 – Ugam, a global leader in managed analytics, today announced its comprehensive electronics category intelligence solution, which provides product pricing, assortment and content intelligence to help retailers determine which products to offer, at what prices to sell them, and how to best describe them in order to optimize margins and maximize profitable conversion rates.

Ugam’s proprietary category intelligence solution collects and stores more than 104 different data points – from pricing information and product attributes to demand signals including search data, consumer reviews, ratings and social signals – for more than 600,000 electronics product SKUs sold via retail channels and online marketplaces across the U.S. The solution includes data about products in 132 key electronics categories, including: cameras, computers, home electronics, home office products, portable electronics and video games.

Ugam’s comprehensive category intelligence solution goes beyond conventional price monitoring and pricing intelligence to provide actionable insights that improve conversion rates by blending demand data and social signals with clients’ internal data. It is the only solution on the market that enables category managers to collect massive amounts of product data in real time at the click of a button.

Collected data includes:

  • Product variables – brand name, product name, SKU number, product description, meta keywords, features, dimensions, weight, images, availability, price, shipping costs, markdown price, and MAP (Minimum Advertised Price), among others.
  • Consumer demand signals – estimated organic search traffic, share of organic demand, relative page rank, and social signals including total reviews, share of reviews, social sentiment (e.g., Facebook Likes, Pinterest Pins), share of social, etc.
Ugam applies advanced analytics to this data to deliver insights and recommendations to clients via an easy-to-use dashboard and rich graphical user interface. The dashboard provides competitive metrics showing how retailers’ product assortment, prices and descriptions compare to competitive offerings, with intuitive drill-down capabilities that provide deeper insight into the data.

“The electronics category has been a victim of price matching – everyone’s playing Amazon’s game,” said Sudhir Holla, SVP, Retail at Ugam. “With our electronics category intelligence, we’re helping retailers capture the most important and relevant information and distill that into actionable insights that help them differentiate themselves, and compete on something other than price.”
The category intelligence solution is delivered to clients as a software as a service (SaaS) and is supported by Ugam’s global team of analytics, retail and electronics category experts.

For additional information about Ugam’s real-time, on-demand pricing engine, visit:

About Ugam
Ugam is a global leader in managed analytics. Combining a proprietary big data platform with a global team of insights and analytics experts, Ugam’s unique offering empowers clients with the confidence necessary to take action that impacts their business. Clients trust Ugam because they deliver unmatched customer experience and specific results. That trust is also based on deep domain expertise, end-to-end service, innovation and the highest quality of insights and analytics, which enable Ugam to transform big data into big insight and direct action. As a result, 9 of the largest 25 retailers, many of the world’s largest brands and online marketplaces, and 12 of the top 25 market research firms turn to Ugam today to help improve their business performance.

For more details, please contact:
Rajesh D'Souza

Mark Daly
Davies Murphy Group
(781) 418-2411