Ugam to Deliver B2B Online 2018 Keynote on Enhancing Customer Experience With Data & Analytics


NEW YORK – May 1, 2018 – Ugam, a global leader in data and analytics, today announced that its co-founder and chief commercial officer, Mihir Kittur, will be a keynote speaker for the second consecutive year at B2B Online 2018. Mihir will be joined by Ken Sauers, VP of pricing and business integration at leading wholesale distributor Essendant. The conference will take place May 7-9, 2018 at the Chicago Marriott Downtown in Chicago.

B2B Online is the leading digital marketing conference for manufacturers and distributors. Kittur’s and Sauers’ keynote session, titled “Enhancing Customer Experience with Data and Analytics,” will discuss how distributors can use data and analytics to improve customer experience and overall business performance. The session will headline day two of the conference, which is themed “Engagement & Customer Experience Optimization.”

“B2B companies are increasingly expected to deliver a B2C commerce experience,” said Kittur. “This has resulted in many B2B companies making decisions with under-leveraged insights. During our speaking session, we will discuss how we deployed various algorithms to provide accurate and timely insights that helped improve customer experience.”

The Keynote session will take place on Tuesday, May 8, 2018 from 11:15-11:35 a.m. CT.

To learn more, visit Ugam at B2B Online (booth No. 203) or contact Ugam.

About Ugam
Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 2400+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 20 years, Ugam has been recognized by several firms including Forrester and Gartner, and was recently named the No.1 data science company in India by Analytics Insight.

Visit us at, follow us on Twitter @ugam, and visit our LinkedIn page.

About Essendant
Essendant Inc. is a leading national distributor of workplace items, with 2017 net sales of $5.0 billion. The company provides access to a broad assortment of over 170,000 items, including janitorial and breakroom supplies, technology products, traditional office products, industrial supplies, cut sheet paper products, automotive products and office furniture. Essendant serves a diverse group of customers, including independent resellers, national resellers and e-commerce businesses. The Company’s network of distribution centers enables the Company to ship most products overnight to more than ninety percent of the U.S.
For more information, visit

About B2B Online
B2B Online is the top digital and e-commerce conference for manufacturers and distributors. The event is designed to give digital marketers a high-impact platform to discuss some of the largest developments in technology as well as the tips and tools they need to transform their online strategy.

For more details, please contact:

Veera Fernandes