Ugam Recognized in Independent Vendor Landscape Report on Customer Analytics Service Providers


NEW YORK – June 21, 2017 – Ugam, a global leader in data and analytics, today announced its inclusion in Forrester’s May 2017 report, Vendor Landscape: Customer Analytics Service Providers, Q2 2017 , by Brandon Purcell. The report discusses customer analytics service providers and helps customer insights (CI) professionals determine their starting point when “turning their data into actionable insights.”

Forrester surveyed 50 vendors for the report, which defines customer analytics service providers as those that “help their clients transform customer data into analytical insight to optimize customer decisions and design customer-focused programs and initiatives that drive acquisition, retention, cross-sell/upsell and targeted marketing campaigns.”

Purcell writes that providers “bridge gaps in the insights life cycle … from data to insights and action.” Within the report, Ugam is cited as a “Vertical Specialist,” a category the report describes as offering “a deep understanding of industry-specific use cases, data, market forces and technologies…”

“It is encouraging to be recognized in this report for what I believe is our retail expertise as well as helping our clients transform data into meaningful insights,” said Sunil Mirani, CEO of Ugam. “Our focus on the retail sector has helped us build exceptional domain knowledge, which when combined with our unique data asset and proprietary big data platform, helps companies make better merchandising, marketing and channel decisions.”

Ugam has also been listed in Forrester’s June 2017 report, The Insights Services Directory, Q2 2017*, by Jennifer Belissent, Ph.D., and Elizabeth Cullen as well as in their May 2016 report, Vendor Landscape: Insights Services Providers* by Jennifer Belissent.

About Ugam
Ugam is a global leader in data and analytics that helps retailers, brands and market research firms transform big data into valuable insights. The company’s unique managed services offering combines a proprietary big data technology platform with deep domain knowledge and analytics expertise to empower clients to make decisions that improve their business. For retailers, online marketplaces and brands, Ugam supports better merchandising, marketing and channel management decisions through the use of analytics. For market research firms and insight-based consultancies, Ugam offers a portfolio of solutions, including end-to-end research operations, technology transitioning support, and data warehousing, visualization and reporting that enables them to better serve their clients. Five of the top 10 U.S. retailers, four of the leading Australian retailers, many of the world’s largest brands and online marketplaces, and 13 of the top 25 market research firms work with Ugam because of its ability to deliver high-quality insights with unmatched customer experience. Visit us at, follow us on Twitter @ugam, and visit our LinkedIn page.

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Veera Fernandes