Global analytics firm Ugam opens ANZ Headquarters in Melbourne


Melbourne, 15th March, 2017 - Ugam, a global leader in managed analytics, which helps retailers and manufacturers use data and analytics to inform business decisions, today announced the opening of its first office in Melbourne, Victoria.

For over 17 years, Ugam has worked with major U.S. based retailers and manufacturers to solve a host of marketing and merchandising problems using advanced analytics. The opening of the Melbourne office cements Ugam’s commitment to the Australian market. The company has been working with several local retailers over the last year on pricing, product and marketing decisions. In fact, Ugam’s recently published report, Australia Holiday Season Retail Insights 2016: Toys, also points to the importance of offering what shoppers want at the right price.

Ugam’s expanded presence in the Australian market comes at a key time when the local retail sector is facing significant pressure from international players.

Sunil Mirani, CEO, Ugam said, “The Australian retail market is demonstrating tremendous change and dynamism. It is evident in changing shopper behavior, and the recent and likely entry of competitors like Alibaba and Amazon. In this challenging environment, it will be pertinent for retailers and manufacturers to operationalize analytics-driven decisions to remain competitive and more effectively meet the needs of shopper. Ugam will be hiring some of the brightest Australian talent; which combined with our domain and analytics expertise will help propel local companies in their journey to success.”

Quote attributable to the Minister for Small Business, Innovation and Trade Hon. Philip Dalidakis

“We welcome Ugam to our growing tech talent pool and very much look forward to seeing them create more high-skill jobs here in Melbourne.”

“Ugam’s decision to expand their workforce here highlights the growing strength of the state’s tech industry and is another vote of confidence in Victoria as a tech leader across the Asia Pacific.”

Ugam’s regional headquarters in Melbourne adds to the company’s presence globally in cities like New York, Chicago, Dallas, London, Mumbai and Bangalore.

About Ugam
Ugam is a global leader in managed analytics that helps retailers, brands and market research firms transform big data into valuable insights. The company’s unique managed services offering combines a proprietary big data technology platform with deep domain knowledge and analytics expertise to empower clients to make decisions that improve their business. For retailers, online marketplaces and brands, Ugam supports better merchandising, marketing and channel management decisions through the use of analytics. For market research firms and insight-based consultancies, Ugam offers a portfolio of solutions including end-to-end research operations, technology transitioning support, and data warehousing, visualization and reporting that enables them to better serve their clients. Five of the top 10 U.S. retailers, four of the leading Australian retailers many of the world’s largest brands and online marketplaces, and 13 of the top 25 market research firms work with Ugam because of its ability to deliver high-quality insights with unmatched customer experience.

For more details, please contact:

Veera Fernandes