Ugam Named as a Representative Vendor in Gartner’s 2017 Market Guide for Unified Price, Promotion and Markdown Optimization Applications


NEW YORK – May 31, 2017 – Ugam, a global leader in data and analytics, today announced its inclusion as a representative vendor in Gartner’s April 2017 Market Guide for Unified Price, Promotion and Markdown Optimization Applications (UPPMO), by Robert Hetu, research director with Gartner’s Retail Industry Services team.

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The report defines UPPMO as “technology that uses predictive analytics and optimization capabilities to plan and manage every aspect of pricing.” It also provides analysis and lists representative vendors, including Ugam, for its price intelligence and optimization offerings. According to Hetu, “Vendors included in this guide represent leaders in the UPPMO market, as well as some newer players that present diverse approaches.”

“Major software players in this space offer all optimization types; however, there are still best-of breed providers of individual optimization applications,” Hetu wrote. “A new generation of smaller players is emerging to provide retailers with more choices, as well as different costs and contract models (for example, pay-as-you-go). In the past, pricing optimization was in the domain of large Tier 1 retailers, but today, these solutions are deployed within Tier 1 to even small or midsize business (SMB) retailers in segments ranging from grocery to electronics to wholesale.”

“It’s more important than ever for retailers of all types and sizes to develop omnichannel pricing strategies that use data to optimize promotions and improve margins,” said Sunil Mirani, CEO of Ugam. “Ugam’s unmatched combination of industry expertise and proprietary technology allows those retailers to make smarter pricing, assortment and marketing decisions through the use of analytics.”

“UPPMO is a critical building block for delivery of unified retail commerce,” Hetu wrote. “Merchandising and marketing are core retail processes where technology must be deployed to leverage advanced analytics and algorithms that enable unified retail commerce.”

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Ugam
Ugam is a global leader in data and analytics that helps retailers, brands and market research firms transform big data into valuable insights. The company’s unique managed services offering combines a proprietary big data technology platform with deep domain knowledge and analytics expertise to empower clients to make decisions that improve their business. For retailers, online marketplaces and brands, Ugam supports better merchandising, marketing and channel management decisions through the use of analytics. For market research firms and insight-based consultancies, Ugam offers a portfolio of solutions, including end-to-end research operations, technology transitioning support, and data warehousing, visualization and reporting that enables them to better serve their clients. Five of the top 10 U.S. retailers, four of the leading Australian retailers, many of the world’s largest brands and online marketplaces, and 13 of the top 25 market research firms work with Ugam because of its ability to deliver high-quality insights with unmatched customer experience.

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Veera Fernandes