Ugam Interactive Offers On-Demand Competitive Intelligence, New York, NY

Ugam’s PriceTrac competitor price monitor now offers on-demand and increased scheduling flexibility.

New York, NY, Sept 12, 2011 – Ugam announced that its competitor price monitor, Ugam’s PriceTrac , now comes with increased scheduling options for data collection, including an on-demand option. “These changes allow our clients to receive daily and on-demand updates during critical seasons,” said David Schoenfeld, VP of Sales and Marketing for Ugam Interactive, “providing them with the information needed to make necessary adjustments to their own pricing or promotions to gain a competitive advantage when competitive pricing is at its most sensitive”.

This increased robustness in the Ugam’s PriceTrac competitor price monitor offers customers two options to adjust their regular data collection. The first is to increase the frequency in the scheduling of their most important products during critical selling seasons. Ugam’s PriceTrac users can now define a customized schedule of data collection and reporting for each competitor, category combination, or set of SKUs. This feature has been developed to allow Ugam’s PriceTrac users to increase the frequency of competitor tracking to accommodate critical adjustments needed in peak seasons.

The second option allows on-demand data collection, providing the most up-to-date pricing and promotional information available. This feature allows users to monitor changes in pricing and promotions on a select set of SKUs within a designated timeframe, providing them with information needed to make adjustments to ensure they maintain their desired market position.
The Ugam’s PriceTrac competitor price monitor is the first product in Ugam Interactive’s suite of Competitive Intelligence solutions.

About Ugam
Ugam is a global leader in managed analytics. Combining a proprietary big data platform with a global team of insights and analytics experts, Ugam’s unique offering empowers clients with the confidence necessary to take action that impacts their business. Clients trust Ugam because they deliver unmatched customer experience and specific results. That trust is also based on deep domain expertise, end-to-end service, innovation and the highest quality of insights and analytics, which enable Ugam to transform big data into big insight and direct action. As a result, 9 of the largest 25 retailers, many of the world’s largest brands and online marketplaces, and 12 of the top 25 market research firms turn to Ugam today to help improve their business performance.

For more details, please contact:
Rajesh D'Souza

Mark Daly
Davies Murphy Group
(781) 418-2411