Ugam Interactive Increases Competitive Intelligence Reporting, New York, NY

The Ugam’s PriceTrac competitor price monitor provides reporting options for various employee roles.

New York, NY, Oct 19, 2011 – Retail competitor price monitoring information is used by a wide range of retail employees, from Junior Merchandisers to CFOs. With this in mind, Ugam Interactive redesigned its competitor price monitor, Ugam’s PriceTrac, to offer more reporting features. The new release includes usage reports for senior management, deeper assortment intelligence, and custom configuration. “We are continually evolving our products and growing our competitive intelligence line to meet and anticipate the needs of our retail partners,” said David Schoenfeld, VP Sales and Marketing. “Our customers include some of the largest online retailers who need accurate competitor price data when and how they want it”.

The Ugam’s PriceTrac competitor price monitor is part of Ugam Interactive’s Competitive Intelligence suite and provides competitor pricing, promotion, and assortment monitoring to support top retailers in their market position decisions. Last month Ugam Interactive announced the option for increased and on-demand data collection that is critical during peak selling seasons. Ugam’s PriceTrac is part of Ugam Interactive’s growing competitive intelligence suite which also includes ContentTrac, a competitor content monitoring solution.

About Ugam
Ugam is a global leader in managed analytics. Combining a proprietary big data platform with a global team of insights and analytics experts, Ugam’s unique offering empowers clients with the confidence necessary to take action that impacts their business. Clients trust Ugam because they deliver unmatched customer experience and specific results. That trust is also based on deep domain expertise, end-to-end service, innovation and the highest quality of insights and analytics, which enable Ugam to transform big data into big insight and direct action. As a result, 9 of the largest 25 retailers, many of the world’s largest brands and online marketplaces, and 12 of the top 25 market research firms turn to Ugam today to help improve their business performance.

For more details, please contact:
Rajesh D'Souza

Mark Daly
Davies Murphy Group
(781) 418-2411