Gartner Cites Ugam in New Report Listing Best Practices for Successful Price Optimization Implementations

Gartner Cites Ugam in New Report Listing Best Practices for Successful Price Optimization Implementations

NEW YORK – April 20, 2015 – Ugam, a global leader in managed analytics, today announced that it was included in Gartner’s Prioritize 10 Best Practices for Successful Price Optimization Implementations report by Retail Industry Services Research Director Robert Hetu in March 2015. The report provides guidance for retailers deploying pricing technology.

“Technologically empowered consumers have propelled retail pricing from a fairly simple calculation to a highly sophisticated, scientifically and algorithmically driven business strategy,” wrote Hetu. “In response, retailers are attempting to adopt price optimization technologies that use predictive analytics to calculate optimal regular, promotional or markdown prices to replace basic calculations traditionally performed by merchandising via Excel.”

The report offers best practices for organization, data and system preparation before starting an implementation of price optimization. To compile its list, Gartner surveyed 63 top-tier multichannel retailers and contacted 14 technology vendors, including Ugam, to ask their opinions. Ugam was also included in Hetu’s November, 2014 report, Market Guide for Unified Price, Promotion and Markdown Optimization Applications.

“We believe this report accurately emphasizes that price optimization should be central to any good retail strategy, and also that there is an important human element to effectively deploying the technology,” said Ugam CEO, Sunil Mirani. “That’s why Ugam strives not only to deliver the most powerful real-time, on-demand pricing technology, but also to support that with a level of expertise and service that ensures ongoing success.”

About Ugam
Ugam is a global leader in managed analytics. Combining a proprietary big data platform with a global team of insights and analytics experts, Ugam’s unique offering empowers clients with the confidence necessary to take action that impacts their business. Clients trust Ugam because they deliver unmatched customer experience and specific results. That trust is also based on deep domain expertise, end-to-end service, innovation and the highest quality of insights and analytics, which enable Ugam to transform big data into big insight and direct action. As a result, nine of the largest 25 retailers, many of the world’s largest brands and online marketplaces, and 12 of the top 25 market research firms turn to Ugam today to help improve their business performance.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

For more details, please contact:
Rajesh D'Souza

Mark Daly
Davies Murphy Group
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