Ugam Cited as an Industry Specialist in “Insights-Driven Businesses” Report


NEW YORK – December 20 , 2017 – Ugam, a global leader in data and analytics, today announced its mention in Forrester’s October 2017 report, Insights-Driven Businesses Set the Pace for Global Growth*, by Brian Hopkins, James McCormick and Ted Schadler. Termed “The Vision Report of the Insights-Driven Business Playbook,” the research discusses the ways in which CIOs can channel their companies’ ambitions “toward effective insights and action."

The latest report defines an insights-driven business as one that “harnesses and implements digital insights strategically and at scale to drive growth and create differentiating experiences, products and services.” Forrester examined the valuation, revenue and growth of 40 of these applicable public companies in addition to thousands of venture-backed startups “built around digital insights.”

The authors state that “CIOs must realize that when marketers or digital executives say ‘data,’ what they want is actionable information – in other words, they want insight.” The report lists Ugam as an industry specialist, stating “Build the right insights partnerships and ecosystem – your future depends on it. You probably won’t own all the data, expertise, or technology. We expect most companies to work with a wide variety of insights service partners: Industry specialists like Ugam…”

“Ugam has been able to develop deep domain expertise through our 17 years of working with retailers and consumer brands,” said Ugam CEO, Sunil Mirani. “Our machine learning algorithms combined with human intelligence enable us to provide our clients with actionable insights around their marketing and merchandising initiatives.”

About Ugam
Ugam is a global leader in data and analytics that helps retailers, brands and market research firms transform big data into valuable insights. The company’s unique managed services offering combines a proprietary big data technology platform with deep domain knowledge and analytics expertise to empower clients to make decisions that improve their business. For retailers, online marketplaces and brands, Ugam supports better merchandising, marketing and channel management decisions through the use of analytics. For market research firms and insight-based consultancies, Ugam offers a portfolio of solutions, including end-to-end research operations, technology transitioning support, and data warehousing, visualization and reporting that enables them to better serve their clients. Five of the top 10 U.S. retailers, four of the leading Australian retailers, many of the world’s largest brands and online marketplaces, and 13 of the top 25 market research firms work with Ugam because of its ability to deliver high-quality insights with unmatched customer experience. Visit us at, follow us on Twitter @ugam, and visit our LinkedIn page.

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Xenia Alphonso