Ugam to Speak at The Quirk’s Event on the Changing Research Landscape and Its Impact on the Delivery of Insights in the Market Research Industry

Expert Session Will Explore Technology Strategies to Deal with the Growing Data Management and Reporting Challenge

NEW YORK – February 18, 2016 – Ugam, a global leader in managed analytics, today announced that Joel Correa, Senior Manager - Technology and Meaghan Harrigan, Sales Director - Market Research, will co-present Insights – The Road Less Traveled (In Market Research) at The Quirk’s Event 2016, an inclusive interactive event for marketing research professionals.

Ugam’s session will focus on how researchers at insight agencies are adopting new-age tools and methodologies to efficiently deliver deeper insights, faster. The paradigm shift in consumer behavior and preferences has made it critical for businesses to adopt mainstream business intelligence, but the market research industry has been slow to adopt them. The Ugam presentation will help attendees understand the changing research landscape and its impact on the delivery of insights, and will explore strategies that can help researchers deal with the growing data management and reporting challenge.

About the Session:

Joel is the Senior Manager - Technology at Ugam, where he is a hands-on leader with a passion for technology and a history of successful technology initiatives within the market research industry. Meaghan has been in the market research industry for 10 years and is currently the Sales Director - Market Research at Ugam. Meaghan has a deep understanding of the market research landscape, enabling her to support clients with the right customer insights solutions.
About Ugam
Ugam is a global leader in managed analytics that helps retailers, brands and market research firms transform big data into valuable insights. The company’s unique managed services offering combines a proprietary big data technology platform with deep domain knowledge and analytics expertise to empower clients to make decisions that improve their business. For retailers, online marketplaces and brands, Ugam supports better merchandising, marketing and channel management decisions through the use of analytics. For market research firms and insight-based consultancies, Ugam offers a portfolio of solutions including end-to-end research operations, technology transitioning support, and data warehousing, visualization and reporting that enables them to better serve their clients. Five of the top 10 U.S. retailers, many of the world’s largest brands and online marketplaces, and 13 of the top 25 market research firms work with Ugam because of its ability to deliver high-quality insights with unmatched customer experience.

For more details, please contact:

Veera Fernandes