Ugam and Staples to Present ‘Opt Out of the Pricing Rut and Let Content Drive Margins’ at IRCE 2015

Expert Session Will Examine Content-Focused Alternatives to Retail Price Wars, Discuss the Role of Consumer Demand Signals

NEW YORK – May 26, 2015 – Ugam, a global leader in managed analytics, today announced that Faisal Awan, Senior Director of Global Ecommerce, Staples and Sudhir Holla, Senior Vice President, Ugam, will co-present Opt Out of the Pricing Rut and Let Content Drive Margins at Internet Retailer Conference +Exhibition 2015 (IRCE), the world’s largest ecommerce event. Ugam will also exhibit at the event, showcasing its latest solution enhancements, new partner relationships and more at booth #1743.

The session will address the challenging questions raised by consumers’ easy access to pricing information across retailers, including: Are there alternatives to only focusing on price? Can improved content help drive conversion and hence higher margins? Staples has embraced online consumer demand signals and built them into its approach to improve category performance, looking holistically at assortment, content and price and determining the optimum product presentation (content plus imagery) to achieve the desired category performance improvement.

About the Session:

Sudhir Holla, SVP Retail at Ugam, leads Ugam’s delivery of actionable insight solutions for the retail industry. He has a wealth of retail industry knowledge from more than 18 years of consulting experience helping leading retailers improve their digital commerce and supply chain performance. He has worked extensively in the area of price intelligence and implemented smart dynamic pricing solutions for leading retailers.

Faisal Awan is Senior Director of Global Ecommerce at Staples, where he oversees the implementation of innovative, long-term ecommerce category intelligence solutions for Staples to drive growth in online segments across U.S. and Canada. Mr. Awan has previously held leadership positions at Groupon and eBay.
  • For more information about Ugam’s assortment, content and pricing intelligence solutions for retailers, visit:
  • To learn more about Ugam at IRCE, please contact us to schedule an appointment or visit us at the Ugam booth (#1743).
About Ugam
Ugam is a global leader in managed analytics that helps retailers, brands and market research firms transform big data into valuable insights. The company’s unique managed services offering combines a proprietary big data technology platform with deep domain knowledge and analytics expertise to empower clients to make decisions that improve their business. For retailers, online marketplaces and brands, Ugam supports better merchandising, marketing and channel management decisions through the use of analytics. For market research firms and insight-based consultancies, Ugam offers a portfolio of solutions including end-to-end research operations, technology transitioning support, and data warehousing, visualization and reporting that enables them to better serve their clients. Five of the top 10 U.S. retailers, many of the world’s largest brands and online marketplaces, and 13 of the top 25 market research firms work with Ugam because of its ability to deliver high-quality insights with unmatched customer experience.

For more details, please contact:
Rajesh D'Souza

Mark Daly
Davies Murphy Group
(781) 418-2411