Ugam’s PriceTrac Competitive Price Monitoring Tool Now With Product-to-Product Comparison, Denver, CO

New Feature Integrates Ugam’s PriceTrac Competitor Price Monitor into daily decision making.

DENVER, Colorado, July 21, 2011 – Ugam unveiled a new reporting capability for its competitor price monitoring solution, Ugam’s PriceTrac TM. This latest report provides a highly detailed, visual breakdown of the data captured at the product level. Ugam’s PriceTrac users can see their products side by side to their competitors’ with complete details. Comparison information includes images, pricing, shipping costs, titles, descriptive content, promotional messaging, and attributes. Marketing, Analytics, and Merchandising Departments now possess the ability to view the detailed information needed to make daily decisions around pricing and content at a product level. “We built this level of detailed reporting as a direct response to our client’s requests, “ said David Schoenfeld, VP Sales, “This allows us to visually demonstrate the industry leading accuracy of our mapping capabilities across exact matching, as well as similar products..”

Ugam Interactive says it plans to continue releasing new features and products in response to, as well as in anticipation of, retailers’ needs. “We have a busy and exciting year ahead as we will be offering several completely new competitor monitoring products and continue to roll out enhanced features to the Ugam’s PriceTrac competitor price monitor,” said Madhav Mirani, CMO of Ugam Interactive.

About Ugam
Ugam is a global leader in managed analytics. Combining a proprietary big data platform with a global team of insights and analytics experts, Ugam’s unique offering empowers clients with the confidence necessary to take action that impacts their business. Clients trust Ugam because they deliver unmatched customer experience and specific results. That trust is also based on deep domain expertise, end-to-end service, innovation and the highest quality of insights and analytics, which enable Ugam to transform big data into big insight and direct action. As a result, 9 of the largest 25 retailers, many of the world’s largest brands and online marketplaces, and 12 of the top 25 market research firms turn to Ugam today to help improve their business performance.

For more details, please contact:
Rajesh D'Souza

Mark Daly
Davies Murphy Group
(781) 418-2411