NEW YORK – November 25, 2014 – Ugam, a global leader in managed analytics, today announced that MusclePharm Corporation, a scientifically driven, performance-lifestyle sports nutrition company has selected Ugam’s Brand Intelligence solution to help protect its margins, brand reputation and channel relationships. Ugam’s technology and services enable MusclePharm to deliver a better customer experience by enforcing MAP (minimum advertised price) policy compliance, ensuring that all channel partners sell its products at fair and uniform prices.
MusclePharm selected Ugam for its pricing intelligence, MAP monitoring and operational support capabilities, which enable MusclePharm to efficiently monitor channel performance, detect pricing violations, identify authorized and unauthorized activity and act upon that information. Ugam’s Brand Intelligence solution combines big data with predictive analytics to uncover channel insights and recommend actions to enforce pricing policy, prevent revenue loss from unauthorized activity and promote fair competition among brand affiliates and dealer channels.
“With an expanding distribution footprint, growing number of product SKUs and the launch of new products, we turned to Ugam because of their unique offering of large-scale, real-time price monitoring combined with support services that help us maintain MusclePharm’s pricing policy and give our channel partners confidence that the company’s MAP policy is creating fair competition,” said Richard Estalella, President of MusclePharm.
Ugam’s Brand Intelligence solution helps channel managers and pricing analysts cope with the increasingly vast quantity of data they need to monitor from retailer ecommerce sites, marketplaces and comparison shopping engines, and helps them take timely and effective action. The solution is supported by Ugam’s global service team, which monitors for unauthorized activity and follows up with authorized channel partners.
Emerging dynamic pricing practices are enabling pricing changes by the minute, making MAP violations extremely difficult to detect. In addition, retailers are executing price changes at a granular level (e.g., by color or size) that is often overlooked by high-level MAP monitoring technology – and they’re doing it for hundreds of thousands of individual SKUs.
“Brands like MusclePharm want to ensure that there is no pricing friction during the buying experience. At the same time, their channel partners want to know that competitive pricing is fair,” said Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam. “These brands are turning to Ugam because no other vendor provides a single solution that combines large-scale price monitoring, analytics and operational services to help enforce MAP policies.”
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MusclePharm® is a scientifically-driven, performance lifestyle company that currently develops, manufactures, markets and distributes branded nutritional supplements. The company offers a complete range of powders, capsules, tablets and gels. Its portfolio of recognized brands, including MusclePharm® Hybrid and Core Series, Arnold Schwarzenegger Series™ and FitMiss™, are marketed and sold in more than 110 countries and available in over 35,000 retail outlets globally. These clinically-proven and scientific nutritional supplements are developed through a six-stage research process utilizing the expertise of leading nutritional scientists, doctors and universities. MusclePharm is the innovator of the sports nutrition industry. For more information, visit www.musclepharm.com
Ugam is a global leader in managed analytics. Combining a proprietary big data platform with a global team of insights and analytics experts, Ugam’s unique offering empowers clients with the confidence necessary to take action that impacts their business. Clients trust Ugam because they deliver unmatched customer experience and specific results. That trust is also based on deep domain expertise, end-to-end service, innovation and the highest quality of insights and analytics, which enable Ugam to transform big data into big insight and direct action. As a result, 9 of the largest 25 retailers, many of the world’s largest brands and online marketplaces, and 12 of the top 25 market research firms turn to Ugam today to help improve their business performance. www.ugamsolutions.com
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Davies Murphy Group