LG selected Ugam for pricing intelligence, monitoring and operational support capabilities, which will help LG to monitor channel performance efficiently, detect pricing irregularities, identify authorized and unauthorized activity, and act upon that information. Ugam’s Brand Intelligence solution combines big data with predictive analytics to uncover channel insights and recommend actions to enforce pricing policy, prevent revenue loss from unauthorized activity and promote fair competition among brand affiliates and dealer channels.
“We seek to understand prices that can change by the minute – from list prices to sale prices to in-cart prices – and deliver a consistent, positive experience to our customers,” said Stephen Coppola, Director of Channel Marketing, Home Entertainment, LG Electronics USA. “We turned to Ugam because they’re offering large-scale, real-time price monitoring combined with analytics services that help us understand the data. With Ugam’s support, our channel partners will be confident that our pricing policy is fostering fair competition in the marketplace.”
Ugam’s Brand Intelligence solution helps channel managers and pricing analysts cope with the increasingly vast quantity of data they need to monitor from retailer ecommerce sites, marketplaces and comparison shopping engines, and helps them take timely and effective action. The solution is supported by Ugam’s global team, which monitors for unauthorized activity and follows up with authorized channel partners.
Emerging dynamic pricing practices are enabling pricing changes by the minute, making it sometimes difficult to detect price compliance. In addition, retailers are executing price changes at a granular level (e.g., by color or size) that is often overlooked by high-level price monitoring technology – and they’re doing it for hundreds of thousands of individual SKUs.
“Brands like LG want to reduce potential pricing confusion for consumers during the buying experience. At the same time, their channel partners want to know that competitive pricing is fair,” said Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam. “Major brands are turning to Ugam because no other vendor provides a single solution that combines large-scale price monitoring, analytics and operational services to help enforce MAP policies.”
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Ugam is a global leader in managed analytics. Combining a proprietary big data platform with a global team of insights and analytics experts, Ugam’s unique offering empowers clients with the confidence necessary to take action that impacts their business. Clients trust Ugam because they deliver unmatched customer experience and specific results. That trust is also based on deep domain expertise, end-to-end service, innovation and the highest quality of insights and analytics, which enable Ugam to transform big data into big insight and direct action. As a result, nine of the largest 25 retailers, many of the world’s largest brands and online marketplaces, and 12 of the top 25 market research firms turn to Ugam today to help improve their business performance. www.ugamsolutions.com
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Davies Murphy Group