NEW YORK – February 24, 2015 – Ugam, a global leader in managed analytics, today announced that it was included in Gartner’s Market Guide for Unified Price, Promotion and Markdown Optimization Applications report by Retail Industry Services Research Director Robert Hetu in November 2014, which was written to help retailers navigate the nascent market.
“Consumers have propelled retail pricing process from a simple calculation to a highly sophisticated, scientifically and algorithmically-driven business strategy,” wrote Hetu, adding that “few retailers have completely unified price optimization applications.” He also advised that “Adoption rates for price optimization applications slowed as it progressed through the Trough of Disillusionment, interest is growing across the globe as retailers consolidate and competition tightens.”
In the report, Ugam was listed among representative vendors in the unified price, promotion and markdown optimization applications market, and Gartner evaluated its Price Intelligence and Price Optimization offerings.
“Gartner’s report highlights the importance of new solutions that enable dynamic price optimization in the retail industry,” said Ugam CEO, Sunil Mirani. “We know that our approach to pricing intelligence is unique, and we have a long history of providing innovative solutions to some of the largest retailers and brands in the world. People come to us for our knowledge in this space and domain expertise, and they stay with us because of the quality of our insights and actionable recommendations.”
Ugam is a global leader in managed analytics. Combining a proprietary big data platform with a global team of insights and analytics experts, Ugam’s unique offering empowers clients with the confidence necessary to take action that impacts their business. Clients trust Ugam because they deliver unmatched customer experience and specific results. That trust is also based on deep domain expertise, end-to-end service, innovation and the highest quality of insights and analytics, which enable Ugam to transform big data into big insight and direct action. As a result, nine of the largest 25 retailers, many of the world’s largest brands and online marketplaces, and 12 of the top 25 market research firms turn to Ugam today to help improve their business performance. www.ugamsolutions.com
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