Ugam Announces Dynamic Pricing for Retailers, New York, NY

New pricing engine now offered with Ugam’s PriceTrac TM to provide automated pricing adjustments based on retailer criteria.

New York, NY September 24, 2013: Ugam, a leading provider of data-driven actionable insights, announced the release of a rule-based dynamic pricing SaaS solution for retailers. Competitive price elasticity is used to provide retailers with the ability to improve margins and conversions by adjusting prices multiple times per day in response to competitor actions and other internal factors. Dynamic pricing, is offered with Ugam’s PriceTrac TM monitoring solution.

“In an online world challenged by ongoing pricing changes and comparison shopping, retailers need an effective solution to help them make better pricing decisions,” said Sudhir Holla, SVP and Head Retail at Ugam. He continued, “There are a variety of factors that affect the ideal price including inventory, profit margins, and pricing of principal competitors. With our dynamic pricing tool, retailers can now identify their goals and create pricing rules to adjust product pricing when pre-set criteria are met.”

“Ugam’s PriceTrac has been providing leading retailers with online intelligence for over five years,” said , Sunil Mirani CEO of Ugam. “We are building on the base of the most accurate data and have added cutting-edge dynamic pricing rules engine to help retailers continuously stay ahead of competition without needing to rely only on dropping prices. Our superior algorithms help identify, analyze and re-price to meet category objectives,” Mr. Mirani added.

About Ugam
Ugam is a global leader in managed analytics. Combining a proprietary big data platform with a global team of insights and analytics experts, Ugam’s unique offering empowers clients with the confidence necessary to take action that impacts their business. Clients trust Ugam because they deliver unmatched customer experience and specific results. That trust is also based on deep domain expertise, end-to-end service, innovation and the highest quality of insights and analytics, which enable Ugam to transform big data into big insight and direct action. As a result, 9 of the largest 25 retailers, many of the world’s largest brands and online marketplaces, and 12 of the top 25 market research firms turn to Ugam today to help improve their business performance.

For more details, please contact:
Rajesh D'Souza

Mark Daly
Davies Murphy Group
(781) 418-2411