Ugam Announces Diwali Season Insights on Pricing and Assortment of Top Smartphones

The study highlights key pricing and assortment insights across the top three Indian ecommerce retailers

MUMBAI – November 19, 2015 – Ugam, a global leader in managed analytics, recently announced its Diwali season insights on pricing and assortment of smartphones on the top Indian ecommerce sites namely, Amazon, Flipkart and Snapdeal.

The analysis started a week before Diwali, on November 5, 2015 and ended on November 12, 2015. Ugam synthesized a list of likely bestselling smartphones, and deployed big data analytics for pricing and assortment insights. These insights support key decisions for retailers to compete more effectively.

Key findings from the study are as follows:

  • Amazon, Flipkart and Snapdeal priced the likely best selling smartphones lower in the pre-Diwali weekend period compared to Diwali
  • During, and up to, the Diwali period (November 9-12), Amazon had the largest assortment. However, after excluding the out of stock count, Flipkart had a greater assortment of smartphones*
  • Amazon mostly offered the lowest average price for the likely best selling smartphones during, and up to, the Diwali period
  • During two Diwali days (November 11, 12), Amazon offered 74% of the likely best selling smartphones at the lowest price
Mihir Kittur, Co-Founder, Ugam said, “The festive season is a crucial time for retailers. In order to compete more effectively, retailers have no choice but to deploy big data analytics to understand customer choices and competitor moves to inform better pricing and assortment decisions.”

Analysis methodology
To conduct this analysis and infer meaningful insights, Ugam deployed its proprietary method to generate the list of likely best selling smartphones. By deploying its proprietary Assortment and Pricing Intelligence solution, Ugam aggregated detailed pricing and assortment information from Amazon, Flipkart and Snapdeal to determine who was selling these products and at what price.

For more information on Ugam’s Assortment and Pricing solutions, please visit:
Price intelligence and optimization
Assortment intelligence

*Snapdeal does not reveal information to arrive at out-of-stock assortment

About Ugam
Ugam is a global leader in managed analytics that helps retailers, brands and market research firms transform big data into valuable insights. The company’s unique managed services offering combines a proprietary big data technology platform with deep domain knowledge and analytics expertise to empower clients to make decisions that improve their business. For retailers, online marketplaces and brands, Ugam supports better merchandising, marketing and channel management decisions through the use of analytics. For market research firms and insight-based consultancies, Ugam offers a portfolio of solutions including end-to-end research operations, technology transitioning support, and data warehousing, visualization and reporting that enables them to better serve their clients. Five of the top 10 U.S. retailers, many of the world’s largest brands and online marketplaces, and 13 of the top 25 market research firms work with Ugam because of its ability to deliver high-quality insights with unmatched customer experience.

For more details, please contact:

Veera Fernandes