Ugam leads a mission to feed those facing hunger lockdown

Mumbai, May 4, 2020: Guided by a philosophy to drive genuine impact for all stakeholders, Ugam, a Merkle company, has been supporting vulnerable communities through education and health initiatives. With the outbreak of COVID-19, the company is leading a community welfare mission to feed those facing hunger lockdown. It is aiming to raise INR 50 lakhs via GiveIndia, a non-profit online fundraising platform. In addition, Ugam has also contributed to the PM CARES Fund and continues to support Muljibhai Patel Urological Hospital with medical equipment.
The national lockdown has left millions of labourers struggling to access food and rations. Ugam’s mission will provide weekly ration kits - comprising pulses, rice, salt, oil, flour, spices, tea, sugar, and other essentials - to 10,000 hungry families.
After careful consideration, Ugam has partnered with three credible non-profit organisations via GiveIndia, to enable the delivery of these ration kits across vulnerable communities:

• Dignity Foundation, supporting senior citizens
• Goonj, working for disaster relief across India
• Oxfam, working towards alleviating poverty across India

Sunil Mirani, Co-founder and CEO, Ugam, said, “I believe we cannot choose our circumstances, but we can certainly choose our response. I am proud of the response demonstrated by Ugam and Ugamites as they have been stepping up when it matters most. Our teams have invested time and effort to ascertain that we are driving genuine impact during this crisis. In such times, I consider it our privilege and duty to help those whose lives and livelihoods are impacted. After all, we believe profits are transient, but human lives are not.”
Envisaged as an open-community initiative, the firm is also encouraging its employees, clients, associates, and well-wishers to join hands to together make an impact. Inviting volunteers to support this mission through donations as well as by helping spread the word.

About Ugam, a Merkle company
Ugam, a Merkle company, is a leading next-generation data and analytics company. Ugam’s customer-centric approach blends data, technology, and experts, resulting in impactful and long-tenured relationships with more than 75 Fortune 500 companies.
With its retail analytics, digital product content, survey analytics and technology implementation and data engineering capabilities, Ugam has been driving impact for leading manufacturers, distributors, retailers, consumer brands, high tech, market research firms and consulting companies across functions. The company’s offering combines a proprietary big data technology platform with deep domain knowledge and analytics expertise that enables businesses make superior data-driven decision making.

Website: https: //www.ugamsolutions.com/
LinkedIn: https: //www.linkedin.com/company/ugam/
Twitter: https: //twitter.com/Ugam