Ugam and OC&C Strategy Consultants Partner to Help Retailers Improve Business Decisions

Partners to jointly develop new tools, fueling strategic consulting services with advanced data and analytics

NEW YORK – October 16, 2018 – Ugam, a global leader in data and analytics, today announced a partnership with OC&C Strategy Consultants, a leading global strategy consulting firm. The partnership will add advanced data and analytics capabilities to existing business consulting services, empowering retailers with deeper insights and effective tools for making data-driven decisions.
The digital customer is still driving change in retail. Retailers are increasingly seeking to adopt better capabilities to meet the needs of the customer. Data and analytics can help them blend data sources and improve decision-making. Through this partnership, Ugam and OC&C Strategy Consultants will combine their expertise to develop and deliver innovative tools and services to enable retailers to capitalize on newly available data and solve complex business challenges in a repeatable and scalable way.
“Ugam’s experience applying advanced data science aligns perfectly with OC&C’s data-centric philosophy,” said James Walker, Partner and Global Head of Analytics, OC&C Strategy Consultants. “We seek to fuel strategy with data, giving clients creative, actionable strategies. Partnering with Ugam allows us to provide clients with a better range of data sources, combining external competitor and customer data with internal, proprietary data. Together, we can deliver more comprehensive solutions that will benefit our clients.”
“OC&C’s business expertise is unmatched, making them the ideal collaborator in our effort to continuously deliver insights that give our clients a competitive edge,” said Sunil Mirani, Ugam co-founder and CEO. “Our combined expertise will mutually accelerate our pace of innovation, developing new solutions and helping organizations use analytics to modernize their business strategies for the digital era.”
About Ugam
Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 2400+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 20 years, Ugam has been recognized by several firms including Forrester and Gartner, and was recently named the No.1 data science company in India by Analytics Insight.

Visit us at, follow us on Twitter @ugam, and visit our LinkedIn page.
About OC&C Strategy Consultants
Founded in 1987, OC&C is a leading global strategy consulting firm that brings clear thinking to the most complex issues facing today's management teams. OC&C's client roster includes some of the world's most respected companies throughout the business services, retail, consumer goods, media and private equity sectors.

For more information about OC&C Strategy Consultants, please visit

Veera Fernandes