Ugam Cited in B2B Analytics and Measurement Providers Report


NEW YORK – November 6, 2018 – Ugam, a global leader in data and analytics, today announced its inclusion in Forrester’s October 2018 report, Now Tech: B2B Analytics and Measurement Providers, Q4 2018, by Allison Snow with Srividya Sridharan, Aldila Yunus and Shayna Neuburg. Aimed at B2B customer insights professionals, the report provides a “landscape of vendors [that] will help you leverage analytics and measurement to grow revenue, manage performance, and understand customers.”
The report segmented providers into three categories – large established solutions, midsized solutions and smaller solutions – based on B2B analytics and measurement revenue. It placed Ugam into its “large established solutions” category.
The report listed Ugam’s primary functionality segments as “revenue growth analytics, performance management and measurement,” and its vertical market focus as “retail and distributors and manufacturing.”
According to the report, “B2B insights pros face challenging forces externally and internally. First, they must understand B2B customers with enough depth so that they can help orchestrate appealing experiences for them. Second, they must equip internal stakeholders who are drowning in data and starving for insights. Last but not least, they must demonstrate to various stakeholders that better insights have a positive impact on prospect and customer experiences and — ultimately — the performance of the business. It’s a full plate. Insights pros who want to apply analytics and measurement to meet these forces head-on should understand the B2B analytics and measurement landscape…”
“The digital disruption seen in retail is now mainstream for distributors and manufacturers,” said Ugam CEO Sunil Mirani. “In that context, Ugam brings learnings from retailers, along with our unique mix of experts, data and machines to help companies transform and improve business performance.”

Veera Fernandes