In the News
How sporting-goods retailers use data analytics to raise their batting average - August 30, 2016
Mihir Kittur, Co-founder and CIO at Ugam, illustrates the application of big data analytics in the sporting goods industry to accomplish three fundamental goals: optimize product assortment, improve price competitiveness and increase web traffic and conversion. >>>
Three Things I Learned from Catching Pokemons - August 15, 2016
In this article featured in GreenBook, Felix Rios, Market Research Technology Manager at Ugam, explains what market researchers can learn from Pokemon Go to make sure they remain relevant with the people that they survey, and are gathering data that will help clients make better decisions. >>>
MBAs in Big Data - Preparing For The Promised Land - August 8, 2016
Big data has created several opportunities for industries to create value. In order to reap its benefits, Mihir Kittur, Co-founder and CIO at Ugam, explains what skills budding MBA professionals need to hone and, thereby, make a successful career in big data analytics. >>>
Market Research and The Bot Revolution – Part 2 - July 21, 2016
In this second of a two-part series, Felix Rios, technology and innovation manager at Ugam, presents the major possibilities of applying chat bots for market research, including customer satisfaction and qualitative research. >>>
Market Research and The Bot Revolution - July 15, 2016
In this article featured in RW Connect, Felix Rios, technology and innovation manager at Ugam, explores how chat bots could change the way companies interact with consumers and gain customer insight. >>>
The Rise Of The Bots: 11 Ways Your Business Can Prepare - June 15, 2016
Bots have gained immense popularity among major industry players owing to their capability of automating tasks and reducing costs. In this article featured in Information Week, Felix Rios, technology and innovation manager at Ugam, delves into the use of chatbots as viable interviewing engines for qualitative market research. >>>
The Rise of Predictive Analytics in Retail - May 17, 2016
In this article featured in IndiaRetailing.com, Ugam co-founder and chief innovation officer, Mihir Kittur, discusses how predictive analytics can be applied to improve customer loyalty, pricing and assortment decisions. >>>
How to boost online conversion: Open your ears - May 5, 2016
E-commerce reigns supreme in today’s retail world, so foregoing a content strategy for this sales channel is no longer an option. In this article featured in The Future of Commerce, Ugam co-founder and chief innovation officer, Mihir Kittur, reveals how listening to your customers can help you get started with a winning product content strategy. >>>
Amazon: The Force Is Strong With This One - May 4, 2016
This article featured in Retail Touchpoints dives deeper into Ugam’s competitive analysis and reveals why Amazon is the leading Star Wars retailer in both assortment and pricing. >>>
What's Programmatic Sampling - And Why Should You Care? - May 2, 2016
In this article featured in CMSWire, Nikhil Lobo, Client Director at Ugam, explains the benefits of programmatic sampling in the field of market research and why it’s here to stay. >>>