In the News
What does Amazon’s arrival mean for Australia? - July 24, 2017
Australia’s CRN Magazine analyses the likely impact of Amazon on Australian retail market share. It draws insights from Mihir Kittur, Co-founder and Chief Commercial Officer and other spokespeople from across the industry. >>>
Prime Day Sets Sales Records, But Customer Acquisition Is The Real Win - July 13, 2017
This featured article on Amazon Prime day 2017 in Retail Touchpoints details some of Ugam’s key insights on the deals and discounts during the annual event. >>>
Overall Prime Day sales grew 60% year over year, Amazon says. The third annual sales event ran 30 hours this year instead of 24 - July 10, 2017
In its third year, Amazon Prime day has become a retail force. This top story on Internet Retailer features Ugam’s key insights on this shopping event. >>>
Amazon already was the go-to retailer for richer shoppers, and now it has more than stores in their neighborhoods - June 16, 2017
This article on Internet Retailer provides facts and insights from industry experts on Amazon’s added influence over the affluent shopper with its Whole Foods Market acquisition. >>>
How to Transition Your Data Collection Platform - June 7, 2017
In this article featured in GreenBook, Jitesh Marlecha, Assistant Vice President at Ugam, provides a framework for market research firms to consider when choosing their data collection platforms. >>>
Online shopping makes more consumer data available to retailers, and can improve the impact of segmentation. - June 5, 2017
In this article featured in Internet Retailer, Mihir Kittur, Co-founder and Chief Commercial Officer, elaborates on some key tactics to improve targeted marketing programs by implementing data-driven customer segmentation. >>>
Driving better ROI through data-driven decisions - May 31, 2017
Data-driven coupon campaigns can help retailers increase their ROI and sales. In this article, Mihir Kittur, Co-founder and Chief Commercial Officer at Ugam, provides a framework that has proven successful for retailers across categories. >>>
How Channel Managers Can Use Analytics to Accelerate Digital - May 16, 2017
Digital is becoming a strategic priority for distribution amongst manufacturers. In this article featured in Retail TouchPoints,
Mihir Kittur, Co-founder and Chief Commerical Officer, provides three actionable insights to enable growth across eCommerce channels. >>>
Flipkart acquiring eBay's Indian business - April 11, 2017
This article featured on Retail Dive, highlights Flipkart's recent aquisition of eBay's Indian business and what this means for the eCommerce space in India. >>>
How To: Improve digital product content to boost customer experience, sales - March 28, 2017
Digital product content is the prime element that engages the online customer. Retail Customer Experience features valuable insights provided by Mihir Kittur, on the customer-centric, data-driven factors that affect traffic and customer engagement. The article also highlights Ugam’s findings from its 2016 Holiday Season Report on Digital Product Content. >>>