In the News

The Value of Partial Data - February 11, 2015

In this article featured on RW Connect , Felix Rios, market research technology manager at Ugam, validates why  partial data is adequate for companies like Facebook to accurately target advertise to consumers. The advertising industry has found that using large amounts of unstructured data, in the right way, helps create very accurate user profiles that allow them to target online advertising to very specific segments of the population. Us at Ugam work with clients to rethink the future of research and derive actionable insights. >>>

The State of Content Analytics 2015 - February 9, 2015

In this article featured in EContent, Senior Vice President at Ugam, Sudhir Holla, says that the primary focus in content analytics still remains on the marketing front which is to score a very high traffic for a brand and figuring out which channel is the most effective. The article discusses on the future of content analytics and how it will grow to be a unique solution that would provide structure to unstructured information. >>>

Dynamic Pricing – How to Win the Poker Game - January 27, 2015

In this article featured in Solution Providers for Retail, Senior Vice President at Ugam, Sudhir Holla, shares 5 steps on how to implement a dynamic pricing strategy. He further says that a retailer should focus on delivering a better customer experience by optimizing product offers and considering all elements of perceived value. >>>

Data-Driven Personalization Drives Advanced Pricing Strategies - January 27, 2015

In this article featured in Retail TouchPoints, Co-founder and Chief Innovation Officer at Ugam, Mihir Kittur, discusses on the alternatives to price-matching. He says in an information-transparent and shopper-empowered world, pricing will remain important, but will be one variable. >>>

Big Data: Driving retail strategy for the future - January 23, 2015

In this article featured in The Future of Commerce, Co-founder and Chief Innovation Officer at Ugam, Mihir Kittur sheds some light on how big data impacts a retailer’s omni-channel strategy. He says, big data is driving the need for retailers to design their strategies across three key pillars. >>>

Ugam Appoints Three in New York - January 19, 2015

Ugam appoints former Nielsen SVP Robert Clark as Business Strategy Consultant and former All Global Director Angela Pack as Sales Director, while Sau Lam joins as the firm's new Client Director. >>>’s prices beat on popular items - January 13, 2015

This article featured in Internet Retailer, highlights Ugam's study on how was less competitive on price in the fall of 2014 compared to the prior year. >>>

Ugam Joins The Revionics Competitive Data Partner Program - January 8, 2015

Ugam joined forces with Revionics, a leading global provider of End-to-End Merchandise Optimization solutions, as a member of its Competitive Data Partner (CDP) Program. >>>

Forward Focused : What's ahead for Retail in 2015 - December 23, 2014

In this article featured in Stores Magazine, Sudhir Holla, Senior Vice President at Ugam emphasises on how social currency can be a game changer for today's retailers. He says that technology has provided ways of getting to know your customer better and that social currency is now another way of influencing your customers. >>>

Staying Ahead of the Game - December 1, 2014

In this article featured in Hardware Retailing, Savino Lobo, Asst. Vice President at Ugam discusses how online sales for sporting goods are growing rapidly and how retailers need to adjust their assortments accordingly, both in-store and online to match this growth. He also notes the importance of making inventory decisions seasonally. >>>