In this article featured on The Future of Commerce, Co-founder and Chief Innovation Officer at Ugam, Mihir Kittur highlights the rise of digital consumer is forcing merchandisers to adopt more consumer-centric methods for assortment decisions. He further adds that in such situations, the key to determining what to carry will always be found in the free, democratic data that consumers are constantly providing. >>>
The traditional approach to market research was to ask questions for everything because we didn’t have other ways to get the data we need. But what if there was a better way to acquire some data and information. >>>
In this article featured on RIS News, Ugam’s content expert, Smita Kumar points out the importance of improving your website content. She highlights the top 5 ways retailers can ready themselves for the back to school surge and beyond, which will eventually help them to maximize their revenue. >>>
In this article featured on GreenBook, Ugam’s Co-founder and Chief Marketing Officer, Madhav Mirani talks about how market research firms should always remain focused on delivering rich and actionable insights to their customers, thus enabling them to succeed. He further discusses the importance of focusing on customer needs to deliver what they want when they want it. >>>
In an article featured in ROI, Co-founder and Chief Innovation Office at Ugam, Mihir Kittur emphasizes on Dynamic Pricing and implies that understanding the relationship between your price, competitors' prices, transactional and third-party data, and consumer signals, is important to sense and predict a price that suit the consumers which also meets your business objectives. >>>
9 Signs It's Time to Update Your Website (and How to Fix It) featured on CIO.com included a quote on “Stale Content” by our content expert, Smita Kumar. She speaks about how refreshing details on stale product descriptions helps to enhance performance on organic search results. >>>
Internet Retailer featured Ugam’s Brand Intelligence solution which helps brands protect their margins, reputations and channel relationships. The solution offers comprehensive channel price monitoring and operational support capabilities to detect pricing violations, identify unauthorized activity and act upon that information. >>>
Ugam’s Assortment Intelligence solution featured in Chain Store Age generates insights for retailers about what products to keep, carry and drop, based on real-time data collection and analysis. >>>
In this article featured in RIS News, Co-founder and Chief Innovation Officer at Ugam, Mihir Kittur highlights that outdated price monitoring methods, tools and their results are inadequate for today's "always on" consumers. Newer technologies and methods now exist to arrive at accurate, timely and real on-demand price intelligence like never before. >>>
Ugam is releasing a comprehensive electronics category intelligence solution which provides product pricing, assortment and content intelligence to help electronics retailers determine which products to offer, at what prices to sell them, and how to best describe them in order to optimize margins and maximize profitable conversion rates. >>>
Ugam, a Merkle Company, is a leading next generation data and analytics company. We work with retailers, distributors, manufacturers and research & consulting firms to enable superior data-driven decision-making. Ugam’s customer-centric approach, that blends data, technology and experts, has resulted in impactful and long-tenured relationships with over 75 Fortune 500 companies.