In the News

Securing your Cloud Infrastructure - A Journey not a Destination - November 17, 2015

Ugam works with leading brands, retailers and market research firms to help them make decisions that improve their business. In this article featured in CIO Review, Vishal Katial, Vice President of Information Technology at Ugam, sheds light on how the company aligns the security requirements of their cloud infrastructure with business needs so that clients and stakeholders are assured of data confidentiality, integrity and availability. >>>

Dynamic pricing is the only constant for e-commerce companies - November 10, 2015

Dynamic Pricing has a key role to play for marketplaces to stay on top of the game. In this article featured in Economic Times, Ugam Co-Founder Mihir Kittur reveals the dynamics of dynamic pricing during high-volume sale periods. >>>

Consumer Demand Signals Reveal Chinks In Amazon's Armor - October 30, 2015

Ugam data shows that Amazon does not always carry the most sought-after products or offer the lowest price. In this article featured in Retail TouchPoints, Sudhir Holla, SVP at Ugam, shares key insights on what this data means for retailers and how they can leverage consumer demand signals and competitive intelligence to stay on top of their assortment and pricing. >>>

Gut, Data, Algorithms and Orchestration Leading to Better Decisions In 2016 - October 13, 2015

In this article featured in Retail TouchPoints e-Commerce Technology Preview, Mihir Kittur, Co-founder and Chief Innovation Officer at Ugam, shares his views and predictions on the marketing strategies that will impact retail e-Commerce in 2016. >>>

5 Reasons to Introduce Your Research to Tableau - September 28, 2015

In the age of big data, there’s pressure to get to big insights at the speed of light. In this article featured on the CXO blog, Joel Correa, Head of Technology at Ugam, highlights the key reasons for Tableau becoming an indispensable tool for delivering research results and insights. >>>

E-Commerce Retailers Embrace Marketplaces - September 22, 2015

In this article featured on Retail TouchPoints, Sudhir Holla, Senior VP at Ugam, explains how online marketplaces can expand the reach and bolster sales for small and medium retailers. >>>

Big Data and Market Research - September 4, 2015

In the evolving market research industry, it is critical that we figure out a meaningful way to utilize freely-available democratic data. In this article featured in RWConnect, Felix Rios, Technology and Innovation Manager at Ugam, emphasizes how the market research industry can leverage big data to help companies understand their customers in new and deeper ways. >>>

Amazon By The Numbers: A Deeper Look Into Prime Deals - September 4, 2015

At the Prime Day sale, Amazon touted “more deals than Black Friday” for its Prime members. In this article featured in Retail TouchPoints, Ugam reveals exactly what Prime Day entailed and analyzes the pricing battle on the best-selling products against competitors such as Target and Walmart. >>>

Amazon has a big selection, but does it have the products consumers want? - August 18, 2015

In this article featured in Internet Retailer, Editor Allison Enright has reviewed the insights gathered from Ugam’s Assortment Intelligence solution, which uncovers the assortment gaps and pricing opportunities in Amazon’s merchandise. >>>

Indian retail industry fueling need for data scientists - August 18, 2015

In this article featured in Techgig, Navin Dhananjaya, Chief Solutions Officer at Ugam, shares his views on the need for expert data scientists to meet the demands of the ever growing e-commerce industry. >>>