In the News

Wearables and Market Research - September 22, 2014

The traditional approach to market research was to ask questions for everything because we didn’t have other ways to get the data we need. But what if there was a better way to acquire some data and information. >>>

Back to School: 5 Ways for Retailers to Maximize Revenue - September 3, 2014

In this article featured on RIS News, Ugam’s content expert, Smita Kumar points out the importance of improving your website content. She highlights the top 5 ways retailers can ready themselves for the back to school surge and beyond, which will eventually help them to maximize their revenue. >>>

Helping Research Companies Build More Valuable Client Relationships - September 2, 2014

In this article featured on GreenBook, Ugam’s Co-founder and Chief Marketing Officer, Madhav Mirani talks about how market research firms should always remain focused on delivering rich and actionable insights to their customers, thus enabling them to succeed. He further discusses the importance of focusing on customer needs to deliver what they want when they want it. >>>

How retailers can succeed in an era of dynamic pricing - August 2, 2014

In an article featured in ROI, Co-founder and Chief Innovation Office at Ugam, Mihir Kittur emphasizes on Dynamic Pricing and implies that understanding the relationship between your price, competitors' prices, transactional and third-party data, and consumer signals, is important to sense and predict a price that suit the consumers which also meets your business objectives. >>>

9 Signs It's Time to Update Your Website (and How to Fix It) - July 22, 2014

9 Signs It's Time to Update Your Website (and How to Fix It) featured on included a quote on “Stale Content” by our content expert, Smita Kumar. She speaks about how refreshing details on stale product descriptions helps to enhance performance on organic search results. >>>

Ugam's Brand Intelligence Solution Helps Enforce Online Channel Pricing and Preserves Brand Identity - July 15, 2014

Internet Retailer featured Ugam’s Brand Intelligence solution which helps brands protect their margins, reputations and channel relationships. The solution offers comprehensive channel price monitoring and operational support capabilities to detect pricing violations, identify unauthorized activity and act upon that information. >>>

Ugam releases assortment management tool - July 15, 2014

Ugam’s Assortment Intelligence solution featured in Chain Store Age generates insights for retailers about what products to keep, carry and drop, based on real-time data collection and analysis. >>>

The Death of Traditional Price Monitoring - July 2, 2014

In this article featured in RIS News, Co-founder and Chief Innovation Officer at Ugam, Mihir Kittur highlights that outdated price monitoring methods, tools and their results are inadequate for today's "always on" consumers. Newer technologies and methods now exist to arrive at accurate, timely and real on-demand price intelligence like never before. >>>

Ugam provides category intelligence for electronics retailers - June 24, 2014

Ugam is releasing a comprehensive electronics category intelligence solution which provides product pricing, assortment and content intelligence to help electronics retailers determine which products to offer, at what prices to sell them, and how to best describe them in order to optimize margins and maximize profitable conversion rates. >>>

Improving Promotions and Pricing with Disruptive Technology - May 16, 2014

In this article featured in the Chain Store Age, Ugam CEO, Sunil Mirani underscores the importance of using disruptive technology and real-time data in an age where price monitoring and matching alone is no longer enough to remain competitive.
Retailers are increasingly turning to technology that provides them with smart diagnostic insights that lead to impactful actions. Leveraging current advances in pricing, assortment and social sentiment intelligence techniques available today, retailers can redefine the game rather than just pushing harder in the existing one. >>>