In this article featured in Internet retailer, Sudhir Holla, Senior Vice President at Ugam, gives a rundown of what we believe are the most significant omnichannel trends to watch for in 2016. >>>
This article featured in Chain Store Age explains why omnichannel footwear retailer Allen Edmonds relies on Ugam to ensure brand and price consistency across a dizzying array of consumer touch-points. >>>
Tableau produces a family of interactive data visualization products focused on business intelligence. In this article featured in the 2016 CASRO Journal, Joel Correa, senior manager of technology at Ugam, provides a few steps to get your feet wet with this popular program. >>>
As the technology of Internet of Things, wearables, and connected devices become more mainstream, there will be more enriched sources of data available for research purposes. In this article featured in Quirk’s magazine, Felix Rios, Market Research Technology Manager at Ugam, charts out his own connected life and ponders the impact on many new data streams on marketing research. >>>
The burgeoning Indian retail has set many opportunities for growth in the near future. In this article featured in Dataquest, Mihir Kittur, Co-Founder of Ugam, analyzes what we’ve seen so far in the Indian retail sector and points out what to expect in 2016 and beyond. >>>
Retail CIOs have a wide variety of issues to tackle as they move into the New Year. In this article featured in CIO, Sudhir Holla, senior vice president at Ugam, advocates the implementation of big data analytics when making important merchandising and marketing decisions instead of relying purely on gut instincts. >>>
The ESOMAR Congress is one of the largest market research conferences in the world. In this article featured in RW Connect, Ugam general manager (Europe), Jackie Mold, shares her experience and key takeaways from the 2015 ESOMAR Congress event. >>>
The market research industry is constantly evolving and, as a result, clients’ needs are also changing. In this article featured in the GreenBook, Rob Clark, Vice President at Ugam, explains why having a team of flexible go-getters who can roll with the punches will be the key to surviving through the tumult. >>>
Consumer electronics is a top category for Black Friday sales. This article featured in Mashable, a leading tech and lifestyle news website, includes Ugam’s predictions for what will be the most popular electronics during Black Friday 2015. >>>
In this interview featured in The Hindu Business Line, Mihir Kittur, Chief Innovation Officer and Co-founder at Ugam, shares his insights into the Indian retail industry and explains how retailers can deploy big data analytics to stay ahead of the competition. >>>
Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 2400+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 20 years, Ugam has been recognized by several firms including Forrester and Gartner, and was recently named the No.1 data science company in India by Analytics Insight.