In the News

E-commerce in India: The opportunities and the obstacles - April 5, 2016

In this article featured in Retail Dive, Ugam co-founder Mihir Kittur discusses India’s retail market and the growth opportunities presented by new foreign direct investment rules for retailers across the globe. >>>

Ugam organises Hackfest 2016 - April 1, 2016

Ugam Hackfest 2016, which culminated on March 31, provides a platform for young talent across its offices to showcase their analytical skills and work together to solve complex problems that businesses face today. >>>

The Survey of the Future - March 24, 2016

The consumers of today are looking for a more “instant-like” experience while filling surveys. In this article featured in RW Connect, Felix Rios explains how market researchers can evolve their methods in accordance with the changing times. >>>

How To Strengthen MAP Compliance - March 23, 2016

Leading trade publication TWICE Magazine has published Mihir’s byline on factors to consider when framing and enforcing MAP (Minimum Advertised Price) policy. >>>

How To Implement A Dynamic Pricing Strategy For Your E-Retail Site - March 22, 2016

With more than three price changes a day, Amazon emerged the king of pricing and assortment strategies this past holiday season. In this article in POS News, Ugam co-founder Mihir Kittur shares his observations and learnings to help you plan your pricing strategy. >>>

13 ecommerce spring cleaning tips - March 21, 2016

A regular audit of your Web or ecommerce site is critical to attract new customers. In this article featured in CIO, Ugam provides simple tips to declutter and freshen up your Web or ecommerce site. >>>

Indian Business Intelligence market evolves to meet real-time needs - March 21, 2016

In this article in Express Computer, Ugam co-founder Mihir Kittur shares his thoughts on how business intelligence and analytics is likely to shape out in the future. >>>

Big data ‘nudges’ lead to better merchandise decisions - March 7, 2016

Big data is driving a host of merchandising decisions every day. In this article featured in The Future of Customer Engagement and Commerce, Ugam co-founder Mihir Kittur reveals how big data-driven nudges have translated to increased sales and earnings for Amazon. >>>

How Automated Data-Driven Nudges can Help Retailers Make Better Merchandising Decisions - February 26, 2016

Automated nudges, characterized by internet-enabled technologies, inadvertently impact everyday lives. In this article, featured in Analytics India, Ugam co-founder Mihir Kittur reveals how retailers are leveraging automated data-driven nudges to drive better merchandising decisions. >>>

Protect Your Retail Brand: Framing & Enforcing a Minimum Advertised Price Policy - February 17, 2016

In this article featured in Website Magazine, Mihir Kittur, Chief Innovation Officer and Co-founder at Ugam, shares the key factors that need to be taken into account when setting and enforcing a MAP policy. >>>