In this article featured in RW Connect, Felix Rios, technology and innovation manager at Ugam, explores how chat bots could change the way companies interact with consumers and gain customer insight. >>>
Bots have gained immense popularity among major industry players owing to their capability of automating tasks and reducing costs. In this article featured in Information Week, Felix Rios, technology and innovation manager at Ugam, delves into the use of chatbots as viable interviewing engines for qualitative market research. >>>
In this article featured in IndiaRetailing.com, Ugam co-founder and chief innovation officer, Mihir Kittur, discusses how predictive analytics can be applied to improve customer loyalty, pricing and assortment decisions. >>>
E-commerce reigns supreme in today’s retail world, so foregoing a content strategy for this sales channel is no longer an option. In this article featured in The Future of Commerce, Ugam co-founder and chief innovation officer, Mihir Kittur, reveals how listening to your customers can help you get started with a winning product content strategy. >>>
This article featured in Retail Touchpoints dives deeper into Ugam’s competitive analysis and reveals why Amazon is the leading Star Wars retailer in both assortment and pricing. >>>
In this article featured in CMSWire, Nikhil Lobo, Client Director at Ugam, explains the benefits of programmatic sampling in the field of market research and why it’s here to stay. >>>
With increasing pressure on online retailers to increase profitability, Ugam co-founder and chief innovation officer, Mihir Kittur, emphasizes on the importance of leveraging data analytics to improve sales and conversions. >>>
While Amazon is booming year-round, they’re especially thriving during the holiday season. Ugam’s analysis of retail pricing and assortment strategies from Thanksgiving through Cyber Week 2015 shows that Amazon was the clear dynamic pricing leader, making over three times more price changes per item than its competitors. >>>
In this article featured in Retail Dive, Ugam co-founder Mihir Kittur discusses India’s retail market and the growth opportunities presented by new foreign direct investment rules for retailers across the globe. >>>
Ugam Hackfest 2016, which culminated on March 31, provides a platform for young talent across its offices to showcase their analytical skills and work together to solve complex problems that businesses face today. >>>
Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 2400+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 20 years, Ugam has been recognized by several firms including Forrester and Gartner, and was recently named the No.1 data science company in India by Analytics Insight.