This article by Moneylife features Ugam analysis of exclusive smartphones by Amazon India and Flipkart. The study reveals that Amazon offered 70 percent of the most preferred exclusive smartphones, pacing ahead of its nearest competitor, Flipkart. >>>
Ugam’s study of exclusive smartphones by Amazon India and Flipkart was featured in the Hindu BusinessLine. The study analyzes online shopper intent signals to reveal which retailer carried the top exclusive smartphones that shoppers preferred during the festive season. >>>
As the festive shopping season draws near, online marketplaces are expected to bump up their budgets for promoting coupons and cashback offers on affiliate channels. In this article featured in Economic Times, Mihir Kittur, Co-founder and CIO at Ugam, explains how data and analytics can help online marketplaces allocate their affiliate channel spend more effectively during this crucial shopping season. >>>
In this article featured in Website Magazine, Suresh Divakar, Senior Vice President at Ugam, explains how analytics is being used in different areas of the beauty industry to understand consumers’ tastes, deliver to those needs and compete more effectively. >>>
Pokemon Go’s rampant popularity gives us a rare window into the habits of millions of users around the world. In this article featured in the CARO blog, Felix Rios, Market Research Technology Manager at Ugam, shares the valuable lessons and opportunities this popular game can present for the market research industry. >>>
Amazon’s second Prime Day sale was bigger and definitely more successful than the previous year. In this article featured in Internet Retailer, Mihir Kittur, Co-founder and CIO at Ugam, reveals the key product and pricing strategies that led to its success. >>>
Mihir Kittur, Co-founder and CIO at Ugam, illustrates the application of big data analytics in the sporting goods industry to accomplish three fundamental goals: optimize product assortment, improve price competitiveness and increase web traffic and conversion. >>>
In this article featured in GreenBook, Felix Rios, Market Research Technology Manager at Ugam, explains what market researchers can learn from Pokemon Go to make sure they remain relevant with the people that they survey, and are gathering data that will help clients make better decisions. >>>
Big data has created several opportunities for industries to create value. In order to reap its benefits, Mihir Kittur, Co-founder and CIO at Ugam, explains what skills budding MBA professionals need to hone and, thereby, make a successful career in big data analytics. >>>
In this second of a two-part series, Felix Rios, technology and innovation manager at Ugam, presents the major possibilities of applying chat bots for market research, including customer satisfaction and qualitative research. >>>
Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 2400+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 20 years, Ugam has been recognized by several firms including Forrester and Gartner, and was recently named the No.1 data science company in India by Analytics Insight.