In the News

Analyzing the “Digital Shelf” – How Brands Can Use Online Product Information - December 12, 2016

With shoppers increasingly relying on digital product information before making a purchase, Suresh Divakar, Senior Vice President at Ugam, explains how brand manufacturers can use data and analytics to understand how their products are being showcased to customers online and figure out how to improve.  >>>

Indian e-Commerce in 2017: What Lies Ahead - December 7, 2016

In this article featured in ET Retail, Mihir Kittur, Co-founder at Ugam, identifies the key trends that we expect will emerge in the Indian e-commerce landscape. >>>

The Cyber Week winners were… - December 2, 2016

Based on Ugam’s Thanksgiving to Cyber Monday analysis, this article featured in the Chain Store Age reports that the clear winners during Cyber Week were those retailers that stayed in-stock and offered assortments at the best price points. >>> gives Amazon stronger holiday competition - November 28, 2016

This article by Internet Retailer features Ugam’s analysis of the Thanksgiving weekend, which reveals how compares with Amazon in terms of its assortment and price-competitiveness this year. >>>

Mobile shoppers gobble up Thanksgiving deals - November 24, 2016

This article featured in Internet Retailer highlights Ugam’s analysis of the online assortment and pricing of major U.S. retailers including Amazon, Walmart, Target, Best Buy, and Toys R Us during Thanksgiving 2016.  >>>

5 Steps to Building an Effective Digital Coupon Campaign - October 27, 2016

Digital coupon promotions are an effective method to attract new and existing customers. In this article featured in Internet Retailer, Mihir Kittur, Co-founder and CIO at Ugam, narrows down the key steps to building an effective digital coupon campaign using analytics. >>>

Festival sale: Amazon beats Flipkart in exclusive smartphone deals, says report - October 21, 2016

This article by Moneylife features Ugam analysis of exclusive smartphones by Amazon India and Flipkart. The study reveals that Amazon offered 70 percent of the most preferred exclusive smartphones, pacing ahead of its nearest competitor, Flipkart. >>>

Shopping festivals: Amazon offered smartphones at lower prices than Flipkart - October 18, 2016

Ugam’s study of exclusive smartphones by Amazon India and Flipkart was featured in the Hindu BusinessLine. The study analyzes online shopper intent signals to reveal which retailer carried the top exclusive smartphones that shoppers preferred during the festive season. >>>

Coupons, cashback sites too roll up sleeves for festive sales - September 28, 2016

As the festive shopping season draws near, online marketplaces are expected to bump up their budgets for promoting coupons and cashback offers on affiliate channels. In this article featured in Economic Times, Mihir Kittur, Co-founder and CIO at Ugam, explains how data and analytics can help online marketplaces allocate their affiliate channel spend more effectively during this crucial shopping season. >>>

Outside-In Analytics: The Science Behind Enhancing the Gloss of the Beauty Industry - September 9, 2016

In this article featured in Website Magazine, Suresh Divakar, Senior Vice President at Ugam, explains how analytics is being used in different areas of the beauty industry to understand consumers’ tastes, deliver to those needs and compete more effectively. >>>