In the News

How can skin care brands stand out on the digital shelf? - March 2, 2017

This article by features Ugam’s analysis on the state of skin care online today and the valuable role statistical analysis can play in bettering a brand’s standing in the digital beauty marketplace. >>>

To improve your business, enrich your online content - February 27, 2017

While ecommerce is ubiquitous, not all ecommerce sites provide the customer experience necessary for improving sales and profits. In this article featured in B2B E-Commerce World, Mihir Kittur, Co-founder and Chief Innovation Officer at Ugam, shares three steps to improve online site content for boosting web traffic and conversions. >>>

Artificial Intelligence and Retail: What to Expect - February 9, 2017

In this article featured in Total Retail, Navin Dhananjaya, Chief Solutions Officer at Ugam, explains the potential impact of Artificial Intelligence on improving marketing and merchandising decision-making.  >>>

3 reasons to embrace digital in 2017 - January 6, 2017

In this article featured in The Future of Customer engagement and Commerce, Mihir Kittur, Co-founder and Chief Innovation Officer at Ugam, highlights the key reasons why manufacturers need to embrace digital this year. >>>

Improving Performance Analysis With External Data - December 30, 2016

Insights into market share, conversions, and margins are key to driving critical business decisions. In this article featured in RIS, Mihir Kittur, Co-founder and Chief Innovation Officer at Ugam, explains how undertaking good performance analysis can provide those insights through a more holistic view of your business. >>>

Top 10 Analytics Trends in India to watch out for in 2017 - December 20, 2016

In this article featured in Analytics India Magazine, Mihir Kittur, co-founder and CIO at Ugam, highlights on-demand analytics as one of the key trends that could improve decision-making and shape the Indian analytics industry in 2017. >>>

Analyzing the “Digital Shelf” – How Brands Can Use Online Product Information - December 12, 2016

With shoppers increasingly relying on digital product information before making a purchase, Suresh Divakar, Senior Vice President at Ugam, explains how brand manufacturers can use data and analytics to understand how their products are being showcased to customers online and figure out how to improve.  >>>

Indian e-Commerce in 2017: What Lies Ahead - December 7, 2016

In this article featured in ET Retail, Mihir Kittur, Co-founder at Ugam, identifies the key trends that we expect will emerge in the Indian e-commerce landscape. >>>

The Cyber Week winners were… - December 2, 2016

Based on Ugam’s Thanksgiving to Cyber Monday analysis, this article featured in the Chain Store Age reports that the clear winners during Cyber Week were those retailers that stayed in-stock and offered assortments at the best price points. >>> gives Amazon stronger holiday competition - November 28, 2016

This article by Internet Retailer features Ugam’s analysis of the Thanksgiving weekend, which reveals how compares with Amazon in terms of its assortment and price-competitiveness this year. >>>